- • Page Views– Does exactly what it says – this will show you just how many views your website has gained on a daily basis.
- • Pages Per Visit– One of the most important aspects of your analytics is pages per visit. Naturally you will want to ensure your site is up to snuff and users are able to access pages and those pages in question are of interest and that is what analytics will reveal with this specific feature.
- • Bounce Rate– In contrast to the above two points, this feature will reveal your site bounce rate. Your bounce rate is the percentage of people that clicked off your website after one page i.e. suggesting that your landing pages and even your website is failing to hit the right spot. A bounce rate of anything over 50% is considered bad so aim low to reach high.
- • Average Time on Site– Yet again another indicator into the success of your site architecture, your content and landing pages. The more time spent on site, the better it is and the greater your chance of success.
- • New Visits– As much as we love the idea of returning customers; new visits is a great indicator of brand growth
- • Traffic Sources– For those actively engaging in various forms of social media marketing, guest blogging, and even mobile marketing; knowing what is working is essential. Traffic sources will reveal what routes are delivering the most success, enabling you to refine your online strategy to a T.
- • Referring Sites– Similar to the above, this will reveal the list of domains that have sent visitors to your site. Have a look at the list and determine whether it coincides with the activity you have been conducting.
- • Keywords– This is a great feature for those actively engaging in SEO. Are the keywords used to access your site what you expected? Do they match those you have been using in your online activity?
- • Top Page and Posts– These features are a great way to determine just what is working for your website. Which pages and which posts are the most popular? Can you expose these pages further with SEO activity?
As the above indicates, Google Analytics provides a thorough insight into your website and the results it is garnering. Using these analytics you stand in a better position to determine what is working and what isn’t; what is driving success and what is sitting in online oblivion. By being made aware of the route your website is taking, you can determine how to proceed to continue any success.
Not only does Google Analytics provide insights to how your website is performing, but it can also be linked to your AdWords account. For those conducting PPC campaigns, monitoring your cost-per-click has never been easier.
It’s All About the Goals
The purpose of all of the above is of course, to ensure that as a business owner you can monitor your online activity to ensure that it is moving in the right direction. Google assists the process with its ‘Goals’ which you can set up yourself to measure just how well your site is performing.
With Goals Set Up You Can Monitor
- • Engagement/Number of Pages Visited
- • Destination/Thank You Page URL
- • Duration/Time on Site
- • Specific Events/Actions
By setting up your own goals you can track the progress of any work you are doing or of any products or pages that may be your main success drivers. These goals are effectively business targets that you can set to ensure your website is moving in the right direction. What could be better?
Grab a hold of Google Analytics, set goals, monitor your progress, and challenge your business to get to the next level!
Maria Ahmed is a SEO Specialist at uc4 Limited an integrated design & digital agency outside of Birmingham, England. Maria contributes to uc4’s blog and helps ensure a range of clients achieve natural and ethical Google SERP results. Maria helps to expand her client’s brands and expose their products and services to the millions of users available to search marketers.