You know that a conversion doesn’t always happen in one visit. Google Universal Analytics migrates away from single visits and allows you to segment based on multiple visits by letting you to create advance segments by varying session timeout (up to four hours) and campaign timeout (up to 24 months).
Treat Search Engines the Way You Want to For a Change
Mobile devices have given users a different outlook on search – especially when you consider that a popular app might align itself with a search engine you previously might not had considered as organic. Universal Analytics will allow you to add custom search engines.
The same goes for organic search terms. Now you’ll be able to exclude search terms, which will then appear as Direct Traffic. This makes a whole lot of sense. How often have you wondered what the numbers looked like if you could actually remove your brand name or even your domain name from organic search reports – because after all, doesn’t a search using either of those things pretty much mean the user already knows who you are?
You Can’t Just “Flip the Switch” at the Present Time
Although Google Universal Analytics is available for all current users of Google Analytics, there’s no ability to do a direct upgrade. Google advises that you create a new Web Property for Universal Analytics in your existing Google Analytics account. You’ll run this in parallel with the current tracking code. Yes, that means you get new code.
For a thorough overview, head over to Google’s documentation of Universal Analytics.
This article was provided by Ty Baisden and his marketing team at www.msimail.net. Ty is a SEO and marketing guru with more than 15 years of search engine optimization, web development and marketing experience. He has helped build MSI into a top SEO company. Read more at the MSI Marketing Blog.