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The Next Step in Visual Content Marketing: Interactive Infographics

We all know Infographics can be extremely useful for marketing – they’re easy on the eye and get a lot of information across all at once. Infographics have risen in popularity over the past few years. Acording to Google, the keyword “infographics” has risen in popularity 25 times in the last five years.It’s obvious infographics are delivering excellent results, but, on today’s web, are they really effective anymore? There’s a new kid in town – the interactive infographic – and it’s come to eat the boring, old, aging infographic for breakfast.

Static Infographics

The original infographic certainly isn’t dead yet, and there’s plenty more puff left in them. After all, the old methods are often some of the best. Nevertheless, today’s internet is very different to the one in which infographics became so popular. For the majority of users, the internet is now viewed through a smartphone or tablet and yesterday’s infographics just don’t look good on these new devices.

Static Infographic Pros:

    They help with SEO – infographics accumulate links from other sites like no tomorrow and this is only good news for your SEO ranking.
    They’re honest, if not a little “slanted” – infographics are mostly built with undeniable facts – no matter how “selected” – and as such, they can build trust with your audience.
    They’re great for social media – it’s super-easy for your followers to share an infographic with their friends and the best thing is, it’s just spreading your name.
    They help spread your brand – Infographics can build your brand presence, with your logo and name on an infographic, it doesn’t matter where people see it – they know it’s from you.

Static Infographic Cons:

    Infographics are everywhere and now, and it’s hard to stand out from the crowd.
    They can be expensive to produce – if you’re going for a high-quality infographic with great graphics, you’ve got to hire someone to make it, which can cost some serious cash.
    Infographics are almost like “linkbait” – because they’re used seemingly everywhere now, they can almost look like linkbait.
    They can be boring – with so much information in one long image or post, there’s not much stimulation going on.

Interactive Infographics

By now, there’s a strong chance you’ve already come across an interactive infographic, and it’s even more likely you loved it. These flashy and modern infographics are great for today’s internet. Thanks to the proliferation of HTML5 in all the major browsers – and on mobile – it’s easy to accomplish something good-looking out of otherwise boring information. The brain absorbs information from visual information much more effectively than it does from text, therefore, having something interactive and visual is a no-brainer.

The static infographic has had its day in the sun, but the internet has moved on. With most of today’s browsers looking at the internet from a piece of glass on their lap, today’s users are much savvier. They want eye-popping content online, similar to the sort of experience they get from apps. It’s no use putting a boring infographic in front of these users. Instead, you should court them and wow them off their feet with an infographic they’ll remember for more than just “the pretty pictures”

Why Interactive Infographics Will Take Over

By now, you’ve probably been hearing all the buzz surrounding these interactive infographics, but what makes them so special?

    They’re great for mobile – smartphone and tablet users are fed up of boring images and long posts. This is the age of Vine, Twitter and “right now” news. Interactive Infographics can grab attention and keep it, unlike easily dismissed static infographics.
    They’re modern – with almost every post on the internet today featuring an embedded video, it’s clear rich media isn’t going anywhere. Interactive Infographics can be part of this rich media and make your marketing campaigns exciting again.
    Interactive is great for touchscreens – with so many tablets and laptops sporting touchscreens, users want to connect with their media and content in more ways than one. Touch is a big thing, and it creates a much better connection than simple images.
    Social Media will go crazy – if you thought static infographics were great for social media, just wait until you see Twitter and Facebook erupt with “check this out!” posts linking to your interactive infographic.

As with most things in life, it’s much easier to be convinced after seeing something for yourself. Take a look at these stunning examples of interactive infographics below:
CJ Pony Parts created an interactive infographic in honor of an innovator in the automobile field, Carroll Shelby. This interactive infographic allows the user to drive the world in a Shelby Cobra and learn interesting facts about the car and creator.

The Pew Research Center for the People and the Press created an interactive infographic that breaks down the political climate from 2001 to 2010. Click on a year and you will learn about a political issue that was a priority for that year. Click on the wheel of causes and learn which issue meant the most to each party.


SavannahGuest author Savannah Marie is a freelance writer and public relations specialist. She writes for a variety of publications about online marketing, public relations and social media trends. Check her out on Twitter and Google+