Efficiency and time management are two factors that can make or break the success of any PPC manager. Being proficient with Microsoft Excel and knowing the quickest way to analyze data, find insights, and create new PPC campaigns can lead to better campaign performance and less stress during your workday.
On Tuesday of this week, Google released a new feature that adds ratings to Product Listing Ads for both Google.com searches and Google.com/shopping searches. These ratings compile reviews from around the web to create a single rating on a 5 point scale for each particular product.
“All the world’s a stage…”
“Two roads diverged in a wood, and I—I took the one less travelled by…”
“You miss 100% of the shots you don’t take.”
You may not know who penned each of those phrases, but I'd bet you've at least heard them at some point in your life.
There’s been controversy recently surrounding for-profit universities related to how much they spend on marketing, how much federal funding they receive, and the value of the degrees they hand out.
An article from The Center for Investigative Reporting revealed that, over the last three years, 23.5% of The University of Phoenix’s revenue was spent on marketing and recruiting (for a total of $3 billion) while the university made a profit of $1.2 billion. CIR also found that a large amount of federal funding was used to pay for University of Phoenix classes, including the following:
If you're looking for tools that will help you become more effective as an internet marketer, you've come to the right place.
This post covers seven Google Chrome extensions that will make you more effective and efficient in your marketing.
First, we'll take a look at PicMonkey, an in-browser photo-editing software that makes it easy to crop, edit, and customize photos. To help us fully understand it, we're going to use a sample project.
A/B tests are a great way for businesses to squeeze more profits from their site. Small tweaks here and there can improve the customer experience and optimize messaging in a way that has a big impact.
This post covers two easy A/B tests every business should run, and both are perfect for beginners and veterans alike.
The first step in creating successful paid search campaign involves long hours doing competitor and detailed keyword research.
In fact, nailing down the right keywords to use in your ad copy for paid search campaigns can often make or break how well your ad will perform. Since keyword research is so vital, it’s important to make sure you have the right tools in order to help select the right keywords, understand what keywords your competitors are using, and ultimately, select the right keywords for your campaign.
In order for your PPC campaigns to deliver, you need to do specific competitor and market research.
According to The Lean Startup, by Eric Ries, the initial market research should provide enough information to build the Minimum Viable Product (MVP). It should help identify a specific set of early adopters or evangelizers of your MVP.
Do you know exactly what problem your customer is looking to solve?
The human body requires sleep. The National Heart, Lung, and Blood Institute recommends that adults get 7-8 hours of sleep per night. If the body isn't getting that, why might people be losing sleep?
Not every company is Coca-Cola, McDonalds, or Walmart with billions of dollars set aside each year for marketing. And, since money doesn’t grow on trees, it’s important for every company to determine exactly what it is they want to accomplish with marketing, and find a budget that works with their goals. This article will present a few ideas to help you set both marketing goals and a budget that falls in line with your goals.