New! Local SEM Competitive Intelligence
Discover Your Competitor’s PPC Keywords & Ad Copy
Enter your #1 competitor's URL

5 Viral Marketing Lessons from the ALS Ice Bucket Challenge

First, I’d like to mention that more than anything, I’m pleased how much the ALS Ice Bucket Challenge has raised for the Amyotrophic Lateral Sclerosis (ALS) Association. According to a recent article by BBC News, the challenge has not only raised awareness with 2.4 million ice bucket related videos posted to Facebook and 28 million people having uploaded, commented on, or liked an ice-bucket related video, but it has also increased donations with $95.5 million more dollars given from July 29 to August 28 of this year compared to the same period last year.
Read More

This Week’s Top 25 PPC-Related Posts

Once again we're doing a roundup of the top PPC post from the week. This week we've included 25 of the top posts from the around the web because we know it can be difficult to keep up with the latest search engine and PPC marketing news.
Read More

How to Use the AdWords Search Terms Report to Lower Cost Per Acquisition

AdWords is all about getting the best results. The goal is to raise click through rates (CTR), lower cost per click (CPC), and decrease cost per acquisition (CPA), all while getting enough impressions, clicks, and conversions to stay in business. One way to do this is to weed out terms that aren’t performing because nobody wants to bid on a phrase that isn’t converting, even if it does have a high CTR and low CPC.
Read More

7 Tips for Selecting the Right KPI’s for Your Search Marketing Campaign

Although your ultimate goal is to increase conversions and revenue, there are many factors that take place before and after these goals. KPI’s (key performance indicators) are the measures that are happening behind the scenes to aid in increasing conversions and revenue. When you watch a movie, you're merely seeing the 1.5-3 hour finished project, but there is so much more happening behind the scenes (writing, acting, producing, casting, etc.) that goes into making that movie a success.
Read More

10 of the Most Popular PPC Posts from This Week

It’s that time of the week again when we take a look at what’s been trending in the world of PPC.  From new design updates and how to optimize for PPC to Amazon’s expanding entrance into the online advertising business, this week was truly abuzz with PPC-related action.
Read More

New AdWords Feature: Increase Keyword Profit with FREE Call Conversion Tracking

With mobile usage growing in popularity, more and more conversions happen over the phone versus online.  A quiet announcement last week by Google to offer FREE website call conversion tracking is something all PPC managers and agencies should utilize.  This post will explain why this is important and how to set it up to drive more keyword profit. 
Read More

The Essence of AdWords in 876 Words [Infographic]

In January of 2013, Adam Kreitman of Words That Click wrote a post for the Crazy Egg blog titled "The Essence of AdWords in 876 Words." It was an incredible post and something we thought deserved to be turned into an infographic, so we teamed up with Crazy Egg to do just that.
Read More

7 of the Hottest PPC Marketing Articles from This Week

Keeping up with the latest PPC news each week is a challenge so once again we've come up with a list of some of the hottest PPC and AdWords related posts from the last week. The combined shares for this week's posts is 4,783. There were also some big updates this week like call conversion tracking and a change to the way exact and phase match keywords will be used in Google. These are big changes that every PPC marketing manager should be aware of.
Read More

Why You Need to Eat a Live Frog First in Order to Be Productive

If you’re like me and had never heard this quote by Mark Twain, you were probably a little confused by the title of this article. Eating a live frog refers to completing a task that really, really sucks. I mean, eating a live frog would be fairly traumatizing, right? So the advice intended by Mr. Twain is to eat the frog first in order to get it out of the way and have a more productive day.
Read More