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What You Can Learn about PPC Advertising from a For-Profit University Spending $60,000,000+ Per Year

There’s been controversy recently surrounding for-profit universities related to how much they spend on marketing, how much federal funding they receive, and the value of the degrees they hand out. An article from The Center for Investigative Reporting revealed that, over the last three years, 23.5% of The University of Phoenix’s revenue was spent on marketing and recruiting (for a total of $3 billion) while the university made a profit of $1.2 billion. CIR also found that a large amount of federal funding was used to pay for University of Phoenix classes, including the following:
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7 Google Chrome Extensions Every Digital Marketer Should be Using

If you're looking for tools that will help you become more effective as an internet marketer, you've come to the right place. This post covers seven Google Chrome extensions that will make you more effective and efficient in your marketing. #1: PicMonkey First, we'll take a look at PicMonkey, an in-browser photo-editing software that makes it easy to crop, edit, and customize photos. To help us fully understand it, we're going to use a sample project.
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Two Easy A/B Tests Every Business Should Run

A/B tests are a great way for businesses to squeeze more profits from their site. Small tweaks here and there can improve the customer experience and optimize messaging in a way that has a big impact. This post covers two easy A/B tests every business should run, and both are perfect for beginners and veterans alike.
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6 of the Best Keyword Research Tools

The first step in creating successful paid search campaign involves long hours doing competitor and detailed keyword research. In fact, nailing down the right keywords to use in your ad copy for paid search campaigns can often make or break how well your ad will perform. Since keyword research is so vital, it’s important to make sure you have the right tools in order to help select the right keywords, understand what keywords your competitors are using, and ultimately, select the right keywords for your campaign.
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How To Find Out What Keeps Your Customers Up At Night

Do you know exactly what problem your customer is looking to solve? The human body requires sleep. The National Heart, Lung, and Blood Institute recommends that adults get 7-8 hours of sleep per night. If the body isn't getting that, why might people be losing sleep?
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How to Set up Goals with a Realistic Marketing Budget

Not every company is Coca-Cola, McDonalds, or Walmart with billions of dollars set aside each year for marketing. And, since money doesn’t grow on trees, it’s important for every company to determine exactly what it is they want to accomplish with marketing, and find a budget that works with their goals. This article will present a few ideas to help you set both marketing goals and a budget that falls in line with your goals.
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Search or Display? How to decide which Adwords Network is best for you

Many Internet Marketers make the mistake of showing their PPC Adwords campaigns in both search and display ad networks without knowing what they are doing. If not done properly, this can cause severe damage to your ad campaign performance. These two networks are extremely different and should be separated into unique campaigns for best results. It’s very challenging to access the performance of these networks without segmenting them and setting different goals.
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Facebook Ads: Are CPC or CPM Ads More Budget-Friendly?

Sometimes trying to place a social media ad can feel more like trying to rearrange the deck chairs on the Titanic. The ever-present question for Facebook ads is whether it’s better for your budget to buy an ad based on CPCs or to buy one based on CPMs. The answer: it’s A-OK to do either … depending on what your business is.
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7 Ways to Increase The Sales Conversion Rate in Google Ads

You’ve done everything you could. Your bids are competitive and your ads are laser targeted. You’ve also done A/B (Always Be) Testing and ensured your landing page gets the highest ROI. But then you realize that nothing has changed and you’ve seen no improvements since you began the campaign. While you’re staying put, your competitors are constantly seeking for ways to enhance their relationships with the clients through Google ads.
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