New! Local SEM Competitive Intelligence
Discover Your Competitor’s PPC Keywords & Ad Copy
Enter your #1 competitor's URL

Competitive Analysis Workflow

The start of any successful search marketing campaign begins with solid research. That research includes identifying the best search terms for your website, implementing the right analytics tools, learning about your target market, and most importantly, compiling initial competitive analysis data. Competitive analysis data will tell you exactly which companies are leading in your industry, why they are leading, and how they have managed to steal the spotlight. Gathering this competitive analysis information is vital if you want to construct your campaign in a way that both generates proven results, and differentiates your website from others.
Read More

The Importance of PPC Competitive Intelligence Reports: Analysis and Forecasting

With PPC marketing getting more expensive by the minute, focusing on the important aspects of a campaign and identifying problems that need fixing has become imperative. Running PPC competitive intelligence reports as often as possible is essential to develop a well-rounded and profitable PPC strategy. From optimizing the testing process, improving bidding and pricing strategies to finding new keywords and placements, this report is a treasure house of data. Knowing your competition, especially when taking on new ones is critical because you are not only better equipped, but also well prepared to take them on. A PPC competitive intelligence report simplifies things and makes this process quite easy.
Read More

10 Micro Conversions You Don’t Want to Ignore

When website owners explore their website analytics, they tend to focus on one main conversion: how many sales came directly from all the visits to their webpages. Typically, that percentage sounds fairly low – perhaps one in 100 visitors will actually convert to cash. However, this is only one type of conversion that happens on sites. There are many other “micro” conversions that hold just as much weight as the “macro” conversion that usually takes center stage during discussions of a website’s performance.
Read More

Crowdsourcing Conversion Optimization Tips

You’ve heard the old adage “two heads are better than one,” and it’s true. That’s why the majority marketing departments work in partnerships or teams. Each individual on the team brings a unique perspective, a separate set of talents, and expertise that one person just doesn’t posses alone. So, if two heads are better than one, then what can be said about hundreds or thousands of heads vs. one?
Read More

6 Common PPC Strategy Mistakes that Kill Campaigns

Technology is supposed to make life easier, but when it comes to advertising, dominating a pay per click (PPC) campaign can be maddening. There are best practices, and there are also common mistakes. One of the biggest is trying a DIY approach when you don’t have anybody on board with PPC experience. However, there are also other, subtler faux pas that can kill a campaign before it even gets fully off the ground.
Read More

A Closer Look at the 5 Leading Web Analytics Tools

Most search engine marketers (and Google for sure) would probably agree that the Golden Rule of online marketing is this: make sure your website/landing page appeals to, and engages, your target audience. In fact, the aim of every action you take on your website, whether it be design, website copy, keyword targeting, or blog post production, should be to help your targeted consumers easily find exactly what it is that they are searching for on your site.
Read More

The Lowdown On Google Shopping and PLAs

Points to Note & Best Practices for PLAs With Google’s announcement that legacy feeds will be migrated to the new type of AdWords campaign, Google Shopping by late August 2014, it's time for you to rethink your online advertising strategy. Managing High CPCs Online shoppers are favoring PLAs over traditional text ads because a) these are more engaging and b) with the latest update, creating campaigns has become faster and simpler than ever before. In 2013, one in five paid shopping clicks was a Product Listing Ad (PLA). The launch of the new Google Shopping tool triggered a dramatic rise in CPC. While text ad CPC increased by 21% during 2013, PLA CPC grew substantially (141%). CPCStrategy has released the results of a study comparing Google PLA performance and Google Shopping Campaign performance over a three-week period prior to and following the campaign type switch.
Read More

Choosing the Right Shopping Cart Software

Nowhere on the web is the paradox of choice more evident than in shopping carts. Entrepreneurs and businesses are bombarded with a bounty of options on what shopping cart software is right for their business. With so many choices, many are paralyzed with anxiety over what they should go for.
Read More

iSpionage UPDATE: New & Improved Competitor Alerts!

We are excited to announce some improvements to the competitor alerts within iSpionage competitive intelligence software. Whats New? After several weeks of development and UI improvements, Competitor ALERTS now includes: - Quicker insights with new User Interface - Alerts now include top performing keywords and ads
Read More

What You Need To Know About Google Shopping Campaigns

You’ve seen them. In fact, you probably see them every day, and most likely you make multiple purchases a week using this system: the Google Shopping Campaign Ads. While you certainly have seen these Google Shopping Ads on the top of your Google search screen urging you to purchase, the real question is have you leveraged this online advertising tool to your advantage?
Read More