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New Features in AdWords Keyword Planner & the iSpionage Competitive Analysis Tool

Before launching any search marketing campaign, it’s necessary to do your keyword research. In fact, understanding which keywords you should target is one of the most important steps in order to achieve the results you desire. Thankfully, there are many different tools out there to help you understand the basics of keyword selection, but by far one of the most popular tools is the Google AdWords Keyword Planner.
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The Power of PPC – 5 Case Studies

In today’s highly dynamic online ecosystem, many wonder if PPC is still viable. Can companies and brands get an ROI on their PPC campaigns? What are the challenges and the solutions to running successful PPC ads? Here is a look at 5 case studies that show the power of PPC campaigns.
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eCommerce Site Optimization Tips

What does a typical eCommerce site's page look like? Naively written tag lines, often unoriginal copy, tons of duplicate content and a product catalogue that is arduous to read. It's a combination of all these reasons that many eCommerce websites fail to rank higher in the major search engines. Their content is often not given priority by the search engines.
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Google’s Latest Storm in a Teacup: Separating “Keyword (Not Provided)” Fact from Fiction

Earlier in April, SEO gurus quite literally flew into a panic that Google’s latest expansion of secure browsing meant the end to paid keyword search query data. Not so, folks! In fact, paid search query is very much still available, and third-party sources like iSpionage’s very own KEI are critical supplements. If you’re still confused about the changes to Google’s privacy search policy – and how that impacts your ability to build AdWords campaigns and optimize search content – you’re forgiven. Reports that Google would stop passing keyword data along to advertisers continue to swirl in cyberspace. Now that the dust has settled a bit, we’re here to help separate fact from fiction. Here’s how Google’s changes affect your business and how you can continue to improve SEO efforts – with or without Google keyword data.
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WEBINAR: 10 Spying Strategies To Generate More Profit

Are you looking to get ahead of your competition and to understand their strategy so you can make more money? Presenters from iSpionage and WhatRunsWhere will be on hand to help. Date: Wednesday, May 7 at 2pm EST / 11am PST Tune in to this FREE WEBINAR and you will learn:
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It’s Hummingbird World: Why Responsive Design Matters

Hummingbird: New features for Mobile users. Since the beginning of web search engines, developers have been striving to design new and effective search algorithms to improve search results. Google has continually stayed one step ahead among competitors, and its latest search algorithm, Hummingbird, continues that practice. On September 26, 2013, Google’s 15-year anniversary, Google shook up the world of search engine with its formal unveiling of Hummingbird Search Algorithm. To increase market share for mobile internet search, Google has added new features in this search algorithm. Now, one question that would be baffling in your mind that how this algorithm benefit mobile phone uses? Well, the answer is quite simple.
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The Importance of Design in Search Engine Marketing

It seems safe to say that the visual design of your website, or landing page, is one of the most important, if not the single most important aspect of your marketing campaign. And, the reasons are plentiful. Consider the following mind-blowing statistics compiled from Wishpond.com and Hubspot:
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Facebook Metrics and Its Impact on Your Marketing Efforts

Measuring results is an essential part of all marketing strategies. Yes, ALL—including Facebook marketing. Just because Facebook is a social site meant for engaging your target market rather than selling your products doesn’t mean you can’t or shouldn’t measure its impact on your overall marketing efforts. How will you know if your Facebook activities are worth the effort unless you measure results?
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Everything you Ever Wanted to Know about Quality Score

Whether you are taking 3rd grade achievement tests, the SAT, or the GMAT, it seems like you can never get away from a standardized estimate of how well you are performing. Guess what? The same is true for online marketing. Google actually rates how relevant your ads, keywords, and landing pages are by assigning you a Quality Score.
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“Keyword Not Provided” Google Keyword Data Workarounds

In 2013, Google switched all its searches to encrypted searches using HTTPS, effectively eliminating keyword data for site owners. Google searches no longer pass keyword data through to websites, which effectively eliminates the ability of website owners to track their users by keyword searches. This also means the end of segmenting users by keywords within web analytics software. By now, you’ve probably realized that if you log into your Google Analytics data, you will see that the term “(not provided)” takes up the majority of your keyword data. So, how can you still understand your search traffic despite the fact that Google is now limiting access to keyword data? Here’s what you need to know.
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