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7 Tips for Refining Your PPC Campaign

Are you tired of running into the same problems with your PPC campaign, and looking for a little expertise to help you make your next one shine? Well, you’ve come to the right place. Here are the top 7 tips for running a PPC campaign in 2014. Each of these guidelines will help you fine-tune your paid search campaign to help you get better and quicker results.
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Why Your SEO Efforts Should Incorporate Video

Without a doubt, online video is proving to be a powerful tool for marketing products and services for all organizations, both large and small. The allure of video is only increasing as more people discover the power of such tools as YouTube to learn and discover.
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Eliminate Email Apathy with Active Content

It’s been over forty years since Ray Tomlinson sent out the first-ever email, but it wasn’t until the 1990s, as the World Wide Web trickled into every household and workplace, that email became an effective tool for marketers. But did you know that the very first mass email was actually sent in 1978, when a marketing manager sent a message about his products to 400 Arpanet users and netted $13 million in sales?
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Tips for Conducting Successful Search Marketing Campaigns

It’s no secret that one of the best ways to capture the attention of potential consumers is to create, maintain, and manage a smart search marketing campaign. Search marketing can include paid search, search engine optimization, local search optimization, or a strategic combination of all of these marketing methods. While conducting a smart search marketing campaign should be your goal, it’s often a lot easier said than done. However, here are some tips that will help you hone in on what is really important, and strategically approach your search marketing campaign in order to get the best results.
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Search is Going Mobile and What You Should Be Doing About It

It’s no secret that the mobile web is getting a lot of focus and attention from tech giants like Google, Yahoo!, Microsoft, and Apple. Google is reinventing how search is done (think Google Glass and Android Wearable), Yahoo! is on a mad rush for mobile acquisitions, and Apple is ever pushing the limits on our mobile devices.
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Tips to Understand Traffic, Even when it’s “Not Provided” by Google

Back in October, Google made a huge change to their algorithm that affected SEO professionals significantly. In short, Google encrypted their signed-in search data to a secure socket layer (SSL), and now they do not pass along any organic referral data. This move toward encrypted data has made it more difficult for those looking to make strategic search engine optimization website decisions to make well-researched updates. While the organic click no longer displays the query string, and is defined simply as “not provided” to search marketers, there are still a few methods to help search marketers understand their traffic, even in the wake of Google’s algorithm updates that limit access to keyword data. Here are some tips to help you.
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5 Ways to Use Psychology for Customer Conversion

Why do people buy one thing over another of similar quality? Why do customers prefer to shop at certain stores or eat at certain restaurants over other cheaper options? These questions can be answered by learning how human behavior and psychology works. How can you apply psychology to grow your business? Here are five psychology concepts that you can use in marketing that can expand and elevate your business.
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Competitor Alert Update – Going back in time to see trends

I just wanted to make everyone aware of a feature within iSpionage that can be useful to businesses with seasonal promotions. If you haven't setup a competitor alert within iSpionage yet, it's super simple and quickly yields interesting results. Here is a previous post on how to set them up.
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How Should Your Business Measure Conversion Attribution?

No online sale is made in a vacuum. Many businesses today should be tracking their sales using a different conversion attribution model than they are. These models can more completely reflect what is truly happening with your sales funnel by tracking more parts of the sales process.
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How To Grow Your Business By Copying Your Competitors

The rule in business is that to be successful you need to be competitive and to be at least in some ways better than the competition. This post is about exactly that: being better. Of course, there are various ways to achieve this, but one way is to start by copying your competition. If you can emulate your competitors but do things slightly better you have a good chance of being successful.
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