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How to Build an Effective Landing Page

Few things will get your numbers up faster than a great landing page. A properly created landing page is like a net that helps you drag your catch into the boat. You don’t want to land a big one on your hook and fail to bring it onboard. You don’t want people visiting your page and, for some reason, not taking the action you want them to take.
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The Psychology of Great AdWords Copy

Is your PPC copy dynamic and engaging – or is it dull, generic and failing to connect with your target audience? In order to write AdWords copy that beats the competition, you need to understand what attracts and motivates your target audience. One way to gain insight into your customer base is by A/B testing ad copy. And while A/B testing is important, it’s also a lengthy process. What if you could streamline this process by writing better ad copy in the first place? Applying marketing psychology to AdWords copywriting can help you write better copy that connects with your target audience, delivers more clicks, and drives sales.
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Social Media Graphics: Why You Need to Start Using Them

Social media has become an important part of every business’s marketing strategy. However, if you really want to get the most out of your social media campaign, you need to be using quality graphics on your page and in your posts. Why? Because using high-quality graphics can help increase social shares and bring more traffic to your site-- it’s that simple. Great images, properly optimized, can bring in traffic from Google images, Pinterest and Flickr. In fact, according to MDG Advertising, articles that include images generally see 94% more views. That statistic enough should get you in the mindset of improving your content marketing strategy right away.
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5 Tips for Writing Effective PPC Ad Copy

The main purpose of dedicating part of your marketing budget to paid search is to attract searchers that could potentially become customers. In other words, you want those people that are out looking to spend money to notice your ad, and click through to your website. There are many different tactics and strategies to make your ad stand out, but one of the most important aspects of constructing a quality PPC ad is to make sure you write effective, engaging, and noticeable ad copy. In fact, your ad copy may even be the most important part of your ad in delivering quality results. Pay attention to these simple ad copywriting tips, and you’ll be well on your way to converting clicks into customers.
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7 Tips for Refining Your PPC Campaign

Are you tired of running into the same problems with your PPC campaign, and looking for a little expertise to help you make your next one shine? Well, you’ve come to the right place. Here are the top 7 tips for running a PPC campaign in 2014. Each of these guidelines will help you fine-tune your paid search campaign to help you get better and quicker results.
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Why Your SEO Efforts Should Incorporate Video

Without a doubt, online video is proving to be a powerful tool for marketing products and services for all organizations, both large and small. The allure of video is only increasing as more people discover the power of such tools as YouTube to learn and discover.
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Eliminate Email Apathy with Active Content

It’s been over forty years since Ray Tomlinson sent out the first-ever email, but it wasn’t until the 1990s, as the World Wide Web trickled into every household and workplace, that email became an effective tool for marketers. But did you know that the very first mass email was actually sent in 1978, when a marketing manager sent a message about his products to 400 Arpanet users and netted $13 million in sales?
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Tips for Conducting Successful Search Marketing Campaigns

It’s no secret that one of the best ways to capture the attention of potential consumers is to create, maintain, and manage a smart search marketing campaign. Search marketing can include paid search, search engine optimization, local search optimization, or a strategic combination of all of these marketing methods. While conducting a smart search marketing campaign should be your goal, it’s often a lot easier said than done. However, here are some tips that will help you hone in on what is really important, and strategically approach your search marketing campaign in order to get the best results.
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Search is Going Mobile and What You Should Be Doing About It

It’s no secret that the mobile web is getting a lot of focus and attention from tech giants like Google, Yahoo!, Microsoft, and Apple. Google is reinventing how search is done (think Google Glass and Android Wearable), Yahoo! is on a mad rush for mobile acquisitions, and Apple is ever pushing the limits on our mobile devices.
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Tips to Understand Traffic, Even when it’s “Not Provided” by Google

Back in October, Google made a huge change to their algorithm that affected SEO professionals significantly. In short, Google encrypted their signed-in search data to a secure socket layer (SSL), and now they do not pass along any organic referral data. This move toward encrypted data has made it more difficult for those looking to make strategic search engine optimization website decisions to make well-researched updates. While the organic click no longer displays the query string, and is defined simply as “not provided” to search marketers, there are still a few methods to help search marketers understand their traffic, even in the wake of Google’s algorithm updates that limit access to keyword data. Here are some tips to help you.
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