So you’ve investing time and effort in search engine optimization (SEO) and paid search (PPC). Investing in online marketing is definitely a hefty decision to make, but it’s also one of the best ways to drive targeted traffic to your website in order to increase your sales leads.
Utilizing every form of social network at your disposal is the best way to build an online presence, and every website has its own individual strengths and weaknesses. Pinterest is a fantastic way to showcase your star products, and the photo-sharing site has become one of the top social networks even though it only burst onto the scene three years ago.
You are doing everything right; you have a great product with a brilliant team behind it coupled with the right technology. You are doing exactly what you need to be doing; at the right time and at the right place. You know you are onto something. Its not working out yet. You know you are almost there, but not just yet.
When it comes down to it, we all want more traffic to our blog or site. Traffic = potential customers, right? While there are many tactics to drive more traffic to your site (write great, shareable content, amplify through social), I want to focus on one technique in particular:
As head of a specialist marketing, analytics and digital recruitment agency, I’ve seen more than my fair share of candidates looking for Digital opportunities. Whether it’s SEO jobs, PPC jobs or careers working within social media; I’ve seen the good and the bad – candidates that really know what they’re doing and people that submit applications that show a complete lack of knowledge. So how do you spot a candidate who knows their Ad Rank from their PageRank, and how do you weed out an applicant who thinks Google is something you wear when you’re swimming or that Stumble is something you do when you’ve had a few too many drinks.
When it comes to maintaining an online business, search engine optimization is not a choice but a responsibility. The SEO landscape is susceptible to change with every new browser, plugin, tool, algorithmic update, etc. This necessitates the need to understand the market in which the company is functioning and the products it has to offer. And based on this understanding along with the collective knowledge of the online customers, an ecommerce SEO strategy should be drawn up.
There’s real value in admitting your mistakes. When you know what went wrong, you know how to fix it. I’ve been doing digital marketing for small businesses for several years now, and along the way I’ve learned quite a bit. Digital marketing changes so quickly that there was always something new to learn (and unfortunately new mistakes to make). But from these mistakes I’ve been able to improve my skills considerably. I wanted to share some of those hard-earned lessons from my career. Hopefully some of the small business owners and entrepreneurs out there can learn from my experience. While this article won’t cover the basics (i.e. choosing an online payment system, making sure your site is secure, understanding the regulations and rules of selling online etc.) I wanted to give a realistic idea of what to expect once your website is up and running.
I’m going to let you in on a little secret. You ready? Social media is a big deal. Not only is social media a great way to connect with friends, family, and co-workers, but it is also a great way to engage your targeted consumers, find new followers, and even capture new sales leads. When it comes right down to it, a marketing strategy that excludes social media is not only antiquated, but it’s also making you miss out on increased opportunities for consumers to easily locate your brand through search.
Do you know how much a Facebook "like" is worth? Or a retweet? Or a follower? There's no easy, universal answer, and the intangibility of these and other online interactions can make the whole concept of social media marketing seem like little more than guesswork. After all, the fact that a user has engaged with your brand on social media doesn't mean that they're a customer. So how do you begin to understand just what your social media is really worth, and how you can make it more efficient?
When you look at online marketing as a whole, it can seem a bit overwhelming. After all, the world of online marketing involves a bunch of different pieces including search engine marketing, search engine optimization, paid search advertising, social media marketing, Maps optimization, content writing, competitor analysis, and Google analytics, to name a few.