I’m going to let you in on a little secret. You ready? Social media is a big deal. Not only is social media a great way to connect with friends, family, and co-workers, but it is also a great way to engage your targeted consumers, find new followers, and even capture new sales leads. When it comes right down to it, a marketing strategy that excludes social media is not only antiquated, but it’s also making you miss out on increased opportunities for consumers to easily locate your brand through search.
Do you know how much a Facebook "like" is worth? Or a retweet? Or a follower? There's no easy, universal answer, and the intangibility of these and other online interactions can make the whole concept of social media marketing seem like little more than guesswork. After all, the fact that a user has engaged with your brand on social media doesn't mean that they're a customer. So how do you begin to understand just what your social media is really worth, and how you can make it more efficient?
When you look at online marketing as a whole, it can seem a bit overwhelming. After all, the world of online marketing involves a bunch of different pieces including search engine marketing, search engine optimization, paid search advertising, social media marketing, Maps optimization, content writing, competitor analysis, and Google analytics, to name a few.
Every year businesses large and small do their best to capitalize on sales from the holiday season. The average shopper is looking to spend more money than usual, and businesses are looking to boost their end of the year sales. It’s also at this time of year that many businesses offer sales and do tried and true advertising campaigns that wish their customers a merry Christmas and a happy New Year. Yet there are some businesses that get creative and think outside the box to do something unique. In this post we’re going to talk about five such campaigns that wow customers with a unique and amazing holiday ad.
We all know Infographics can be extremely useful for marketing – they’re easy on the eye and get a lot of information across all at once. Infographics have risen in popularity over the past few years. Acording to Google, the keyword “infographics” has risen in popularity 25 times in the last five years.It’s obvious infographics are delivering excellent results, but, on today’s web, are they really effective anymore? There’s a new kid in town – the interactive infographic – and it’s come to eat the boring, old, aging infographic for breakfast.
Keyword research is an important part of any SEO strategy.By conducting keyword research, you find out what terms people are searching for and are able to identify the terms you’d like to rank for based on monthly search volumes. Nifty tools like Google Keyword Planner and Wordtracker make it easy to conduct keyword research and to zero in on terms that will be valuable for your site.
It takes a matter of minutes to set up an AdWords campaign, and for as little as a few dollars each day, your AdWords account will start driving qualified customers straight to your website. However, despite AdWords’ ease-of-use many businesses fail to see any results from their campaigns. In fact, only 26% of B2C and 20% of B2B businesses say that PPC campaigns, like Google AdWords, make the biggest impact on lead generation.
The Twittersphere is an ever expanding universe. Its not easy to crack the Twitter code, but neither is it brain surgery. A few brands have learned how to leverage this social network and are killing it. These 10 success stories are proof that any business or organization, whether large or small, can learn to creatively use this medium.
In a recent blog post right here on iSpionage.com, you read that Google has gone dark on certain specifics of their keyword data—data that online marketers once relied heavily upon in order to build a successful SEO campaign. Google turning off the lights on keyword data has left a lot of individuals lost (see comments on any internet marketing blog…including this one), and panicking about what to do, and where to go next.
USE PPC to Move You Directly Toward Better SEO Success Image Courtesy of ddpavumba / FreeDigitalPhotos.net Online success for your business requires that you get the right traffic to your website. Using the right SEO tactics to drive that traffic is very important and can certainly produce good results, but by also using PPC you can get even better results in terms of getting more highly targeted traffic.