Two of the most important trends that have completely changed how marketers function are Search Marketing and Inbound Marketing. But these trends don't exist completely independant of each other. How is it that paid Search Marketing, or PPC, can contribute to a more successful Inbound Marketing strategy? This infographic explores this exact question in detail.
Social media marketing is all the rage. Everyone is excited about being on Facebook, Twitter, Google+, LinkedIn, and all the other social platforms that are available for gaining followers for a business. But what’s the best way to build your following, and how do you know which platforms to invest in?
Once upon a time, in the not too distant past, you could use Google Analytics to see which keywords people searched to get to your website. No more. Now, Google has encrypted all searches — for both searchers who are signed into Google and those that are not. What that means for you as a marketer or business owner is that you now have little clue which of your carefully-chosen keywords are the most effective at sending traffic to your site.
Small and medium sized businesses often struggle the most when it comes to wading the murky waters of search engine optimization and online marketing. In an attempt to save money and perhaps cut a few corners, many small and local businesses found themselves floundering in a metaphorical pond without water wings and are only now able to start doggie paddling their way back towards dry land.
You may or may not be aware of this already, but iSpionage makes it possible to take a peek at your competition by giving you access to estimates advertising budgets plus a summary of the actual ad copy, keywords, and landing pages your competitors are using.
Let’s face it. The main goal of every online marketer doesn’t extend much further than high school mentality—become popular, and get the cool kids to like you. While it may seem superficial, becoming popular is the perfect goal when it comes to online marketing, and the best way to help your business eventually make more money.
You've likely heard the buzzwords - they not only create an aura of untraversed creativity but also open up avenues for discussion. Just think how often you hear terms like cloud computing, big data, and responsive web design, etc. The latest to join the bandwagon is ‘Content Marketing Strategy’.
Writing copy isn’t easy. Your job as a copy writer is to read customers’ minds and figure out which words will convince them to click through and buy what you’re selling. Like we said, it’s not easy. The good news is that writing PPC copy is easier than most other types of copywriting. Not because PPC copy itself is necessarily easy to write, but because ad campaigns provide a built in way to test your copy so you can immediately find out how well it’s performing. Instead of guessing whether or not it’s converting, you’ll know within a few days.
In order to conduct more effective keyword research, you will first want to spend some time making notes about what you’re offering and figuring out what problem your product solves. We highly recommend you start by evaluating and thinking deeply about your product, or what needs your service solves before beginning your keyword research.
Google AdWords is one of the most popular ways for businesses large and small to advertise and market their products and services online, with Google generating revenues of approximately 100 million dollars per day from the service. However, did you know that there are certain actions you must take before you launch your campaign? If you fail to set up your campaign as optimally as you should, you may in fact end up benefitting Google more than your own business.