A previous iSpionage post titled "Success with Facebook – 6 Case Studies," explored how larger companies are succeeding with a variety of approaches on Facebook. Small and medium-sized businesses though do not have the budgets that large global brands have in creating promotions and custom applications on Facebook. However, there are many things that can be done without spending a lot of money on Facebook that still deliver substantial results.
As with any new marketing or SEO tool, there is always the potential for misunderstanding and misuse. Such is the case with landing pages. There are lots of cluttered pages, overstuffed with keywords. There are landing pages that don’t really tell you what they want you to do. Landing pages that, quite simply, don’t do their jobs.
You most likely are already using your email list effectively to communicate with your customers or audience. The challenge comes from growing the list - we’re always on the lookout for efficient ways to quickly build our audience. One of the easiest ways to do this is by offering an ebook in exchange for people joining your email list. This is obviously not a new concept - it borrows from the old ‘permission marketing’ coined by Seth Godin. With a good ebook, this can be extremely effective.
Answering the question what content curation really is, one may find it difficult to define precisely. Part of the problem lies in the fact that not all people who consider themselves content curators know exactly what they are doing. If you get a bunch of different links related to different topics, marked as interesting, without any context or comments, would you feel this content is curated content?
We all know the importance of search traffic is. They are by far is the most converting traffic source you can get. Google dominates the search world, followed by Yahoo and Bing. With that in mind, I digged into iSpionage data to find the sites that get tons of organic traffic from the big 3 search engines and accept advertisements.
Anyone interested in running a paid search campaign is most likely looking to solidify a quality marketing strategy. Part of implementing a good strategy is utilizing the best tools on the market to keep your campaign well organized and running smoothly. While there are many options available for paid search campaign management, the most effective platform also happens to be made by the industry leader—Google. Not only does Google provide a forum for researching and setting up your paid search campaign with their AdWords program, but they also provide a free campaign management system, Google AdWords Editor, to help you effectively optimize your PPC efforts. Google also frequently updates their software to improve user experience and efficiency.
Achieving social success on a Facebook fan page depends less on the nature of business and more on what you do and how you encourage engagement. How do you generate Likes, comments, or re-shares? According to research, posts with pictures average 5.5 times more Likes than those without. Posts with questions receive twice the number of comments than posts without, and those with links are shared on average twice as much as posts without.
You’ve worked hard to optimize certain keywords. You’ve used social media, blogs, and press releases to get links to your site and create activity around your brand. You’ve successfully landed at the top of search results. Only...you’re not making any additional sales. What gives? Despite years of having it drilled into our heads that reaching the top of Google search results should be our be-all, end-all goal, it leaves a major component out of the equation:
In the past, Google Analytics and Webmaster Tools did not like working together. Today, they must learn to play nice with one another to change an industry’s culture on reporting trends. Both Google Analytics and Webmaster Tools provide keyword-specific data. Combining keyword data from both sources, and grouping like-terms together, can provide a much more complete picture of your website keyword activity.
The fierce competition to make one-self stand out in the complex mesh of internet, has led experts to the development of myriad online marketing strategies and gimmicks - online advertising being a strong component of it. Pay-per-click (PPC) is an equally important form of internet advertising deployed extensively to steer traffic to your own website. What makes this strategy so relevant, and also blatantly suggested in the name itself, is of course that you pay only when someone clicks on your advertisement.