Writing copy isn’t easy. Your job as a copy writer is to read customers’ minds and figure out which words will convince them to click through and buy what you’re selling. Like we said, it’s not easy. The good news is that writing PPC copy is easier than most other types of copywriting. Not because PPC copy itself is necessarily easy to write, but because ad campaigns provide a built in way to test your copy so you can immediately find out how well it’s performing. Instead of guessing whether or not it’s converting, you’ll know within a few days.
In order to conduct more effective keyword research, you will first want to spend some time making notes about what you’re offering and figuring out what problem your product solves. We highly recommend you start by evaluating and thinking deeply about your product, or what needs your service solves before beginning your keyword research.
Google AdWords is one of the most popular ways for businesses large and small to advertise and market their products and services online, with Google generating revenues of approximately 100 million dollars per day from the service. However, did you know that there are certain actions you must take before you launch your campaign? If you fail to set up your campaign as optimally as you should, you may in fact end up benefitting Google more than your own business.
A previous iSpionage post titled "Success with Facebook – 6 Case Studies," explored how larger companies are succeeding with a variety of approaches on Facebook. Small and medium-sized businesses though do not have the budgets that large global brands have in creating promotions and custom applications on Facebook. However, there are many things that can be done without spending a lot of money on Facebook that still deliver substantial results.
As with any new marketing or SEO tool, there is always the potential for misunderstanding and misuse. Such is the case with landing pages. There are lots of cluttered pages, overstuffed with keywords. There are landing pages that don’t really tell you what they want you to do. Landing pages that, quite simply, don’t do their jobs.
You most likely are already using your email list effectively to communicate with your customers or audience. The challenge comes from growing the list - we’re always on the lookout for efficient ways to quickly build our audience. One of the easiest ways to do this is by offering an ebook in exchange for people joining your email list. This is obviously not a new concept - it borrows from the old ‘permission marketing’ coined by Seth Godin. With a good ebook, this can be extremely effective.
Answering the question what content curation really is, one may find it difficult to define precisely. Part of the problem lies in the fact that not all people who consider themselves content curators know exactly what they are doing. If you get a bunch of different links related to different topics, marked as interesting, without any context or comments, would you feel this content is curated content?
We all know the importance of search traffic is. They are by far is the most converting traffic source you can get. Google dominates the search world, followed by Yahoo and Bing. With that in mind, I digged into iSpionage data to find the sites that get tons of organic traffic from the big 3 search engines and accept advertisements.
Anyone interested in running a paid search campaign is most likely looking to solidify a quality marketing strategy. Part of implementing a good strategy is utilizing the best tools on the market to keep your campaign well organized and running smoothly. While there are many options available for paid search campaign management, the most effective platform also happens to be made by the industry leader—Google. Not only does Google provide a forum for researching and setting up your paid search campaign with their AdWords program, but they also provide a free campaign management system, Google AdWords Editor, to help you effectively optimize your PPC efforts. Google also frequently updates their software to improve user experience and efficiency.
Achieving social success on a Facebook fan page depends less on the nature of business and more on what you do and how you encourage engagement. How do you generate Likes, comments, or re-shares? According to research, posts with pictures average 5.5 times more Likes than those without. Posts with questions receive twice the number of comments than posts without, and those with links are shared on average twice as much as posts without.