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Five Ways to Use Google+ for Business

Google+ has recently become the second largest social networking site, making it a platform business needs to consider using to stay competitive. However, Google+ is more than just another social network. There are many ways that businesses can leverage this platform. Here are five quick tips on different ways Google+ can be used to help your business.
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Six Common SEO Mistakes and Solutions

SEO is one of the most misunderstood inbound marketing strategies used today. Of course, this is partially a consequence of the fluid nature of the SEO process, the rules of which change every time a search engine like Google introduces new algorithmic adjustments. Because those algorithm changes are largely designed to weed out unscrupulous, "black hat" techniques and reward quality content, businesses that try to take shortcuts are frequently penalized for practices they've hitherto relied upon.
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Using Google Analytics to Measure Social Media Effectiveness

From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing through social media channels drives organic links and search engine rank. Companies that master the art of social media content marketing benefit from increased site traffic, improved conversion rates and greater web marketing ROI.
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The Importance of Matching Content to Business Goals

The common website is a top marketing tool of businesses everywhere. Regardless of the size of your business or the industry you are in, a successful website is often a key contributor to growth and profits. The primary driver of success for websites is onsite content. High quality content can set you apart from the competition and establish your industry expertise.
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Six Ways To Create More Twitter Traffic

Once you've made a name for yourself on Twitter, you can easily promote your brand, product, service, blog, or business to thousands of people a day. It's getting there that is the hard part. Here are six easy tips to help you boost your Twitter traffic and attract more followers.
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Google Analytics & The Importance of Goals

Is your website as successful as it can be? Are you monitoring your traffic, page views and goals to ensure your site becomes a driving force of revenue? The world is increasingly obsessed with technology in today's connected world. For many consumers, the internet has become a way of life. For many marketers, the ability to measure the results of marketing tactics and initiatives only serves to amplify the trend.
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Google Adwords Enhanced Campaigns Update

Google announced recently that it would be implementing several major changes to its widely used Adwords advertising program, an update it referred to collectively as “Enhanced Campaigns.” In fact, all AdWords campaigns will be automatically upgraded to enhanced campaigns starting on July 22, 2013. The general strategy behind these changes, the company said, was to make Adwords better suited for the wide variety of devices people today use to browse the internet, such as smartphones and tablets.
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5 WordPress Plugins That Deliver More Traffic

WordPress is a great platform for building websites but often what really makes your WordPress site shine are the plugins you use. The right plugins can make all the difference, especially when it comes to your traffic. Here are 5 WordPress plugins that you can use to get more traffic to your site.
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Seven Tips to Boost Your SEO

SEO strategies have arguably become one of the most important factors to consider when looking to improve and maximize a company's presence online and general 'on-page' marketing approach. Recent search engine updates, namely Google's Panda and Penguin, have started to create a new generation of websites built solely of relevant and original content, dramatically restricting spam and ensuring high quality content ranks first. Given this evolution within the online marketing community, companies have been forced to change their approach to online marketing, link building and SEO approaches to suit Google's specific, rather strict requirements.
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Improve Your SEO Ranking With Video

Great content is a fundamental part of SEO. Video content is the next big thing and you should consider video as an essential part of your strategy to improve your SEO ranking. If you’re a data driven marketer like me, check out this number from Forrester:
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