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The Importance of Matching Content to Business Goals

The common website is a top marketing tool of businesses everywhere. Regardless of the size of your business or the industry you are in, a successful website is often a key contributor to growth and profits. The primary driver of success for websites is onsite content. High quality content can set you apart from the competition and establish your industry expertise.
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Six Ways To Create More Twitter Traffic

Once you've made a name for yourself on Twitter, you can easily promote your brand, product, service, blog, or business to thousands of people a day. It's getting there that is the hard part. Here are six easy tips to help you boost your Twitter traffic and attract more followers.
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Google Analytics & The Importance of Goals

Is your website as successful as it can be? Are you monitoring your traffic, page views and goals to ensure your site becomes a driving force of revenue? The world is increasingly obsessed with technology in today's connected world. For many consumers, the internet has become a way of life. For many marketers, the ability to measure the results of marketing tactics and initiatives only serves to amplify the trend.
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Google Adwords Enhanced Campaigns Update

Google announced recently that it would be implementing several major changes to its widely used Adwords advertising program, an update it referred to collectively as “Enhanced Campaigns.” In fact, all AdWords campaigns will be automatically upgraded to enhanced campaigns starting on July 22, 2013. The general strategy behind these changes, the company said, was to make Adwords better suited for the wide variety of devices people today use to browse the internet, such as smartphones and tablets.
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5 WordPress Plugins That Deliver More Traffic

WordPress is a great platform for building websites but often what really makes your WordPress site shine are the plugins you use. The right plugins can make all the difference, especially when it comes to your traffic. Here are 5 WordPress plugins that you can use to get more traffic to your site.
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Seven Tips to Boost Your SEO

SEO strategies have arguably become one of the most important factors to consider when looking to improve and maximize a company's presence online and general 'on-page' marketing approach. Recent search engine updates, namely Google's Panda and Penguin, have started to create a new generation of websites built solely of relevant and original content, dramatically restricting spam and ensuring high quality content ranks first. Given this evolution within the online marketing community, companies have been forced to change their approach to online marketing, link building and SEO approaches to suit Google's specific, rather strict requirements.
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Improve Your SEO Ranking With Video

Great content is a fundamental part of SEO. Video content is the next big thing and you should consider video as an essential part of your strategy to improve your SEO ranking. If you’re a data driven marketer like me, check out this number from Forrester:
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Product Listing Ads and Keywords

Traditional search ads are all about keywords and Google’s Product Listing Ads (or PLAs) are all about product targets, right? Not quite. According to Google, “instead of keywords, PLAs use product targets to determine when items in your Merchant Center account appear on a search result’s page.” Now for some good news for the ye ol’ search junkies out there, PLAs are a part of search, and search is still about keywords.
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A 5-Step Plan for Keyword Optimization in Paid Search Advertising

This is a guest post by Jana Fung, Marketing Manager at MixRank. Keyword optimization for the paid search marketer is a never-ending task. Given that there is no end in sight, you don’t have much to look forward to when performing keyword optimization. So, how do you get the most impact without getting too caught up in a strategy that may or may not help you? To start, you’ll need prioritize your tasks and take action in a routine way so you don’t waste ad spend or time when scaling and testing new keywords. With a simple plan and checklist, you can easily optimize keywords for more relevant traffic, a higher Quality Score (QS), and an overall lift in campaign performance.
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Using Search Query Reports to Maintain Your AdWords Keywords

Like most Search Engine Marketers, I believe one of the best places to find new keywords for an account is the Google Search Query Report (SQR). Staying informed about what people are searching for helps you know your account and understand better the search trends that pertain to it. It also helps assure you that you have all bases covered in your keyword list. This post is somewhat detailed and explores an advanced, important Adwords account management practice.
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