Traditional search ads are all about keywords and Google’s Product Listing Ads (or PLAs) are all about product targets, right? Not quite. According to Google, “instead of keywords, PLAs use product targets to determine when items in your Merchant Center account appear on a search result’s page.” Now for some good news for the ye ol’ search junkies out there, PLAs are a part of search, and search is still about keywords.
This is a guest post by Jana Fung, Marketing Manager at MixRank. Keyword optimization for the paid search marketer is a never-ending task. Given that there is no end in sight, you don’t have much to look forward to when performing keyword optimization. So, how do you get the most impact without getting too caught up in a strategy that may or may not help you? To start, you’ll need prioritize your tasks and take action in a routine way so you don’t waste ad spend or time when scaling and testing new keywords. With a simple plan and checklist, you can easily optimize keywords for more relevant traffic, a higher Quality Score (QS), and an overall lift in campaign performance.
Like most Search Engine Marketers, I believe one of the best places to find new keywords for an account is the Google Search Query Report (SQR). Staying informed about what people are searching for helps you know your account and understand better the search trends that pertain to it. It also helps assure you that you have all bases covered in your keyword list. This post is somewhat detailed and explores an advanced, important Adwords account management practice.
Designing a website is more than finding the right tone and appearance to properly communicate your message and your brand. Oh sure, you want to include the colors, images and fonts that best represent the style of your business or your brand. You certainly want to make your site appealing to visitors and engaging in a way that keeps them coming back. When designing your site, however, it is very important to not forget about SEO.
The internet is a fantastic tool for democracy and one that allows anyone to have their opinion heard. The web is essentially one huge forum that allows anyone to upload and publish their opinion in blog posts, or as a comment on other sites or social networks. The internet is a veritable melting pot of opinions and ideas.
As you may have heard, Google has announced their new Enhanced Campaign in AdWords. Here are a few soundbites from Google about the change: "Enhanced campaigns give you the ability to manage bids across devices, locations, and time of day - all from a single campaign by using bid adjustments."
The modern web is highly visual, which has brought on the age of infographics. Each year, infographics make up a higher percentage of content and drive people to new levels of creative presentation. What makes for a good infographic can be subjective, but there are certain common aspects that must be considered.
If content is king, then anchor text is the gold all kings desire. Content needs anchor text and internal links to be crawled, indexed, and found by search engines and users alike. Without anchor text the content you have spent hours creating becomes a dead-end page or worse...orphaned. A well-architected website will improve usability, conversion, and search rankings.
Today we are going to cover 3 'tricks' that will improve results on Google for you in 2013. Our recent Competitive Analysis post spurred a few questions regarding author authority we thought it would be good to address with a bit more detail. This year, we are so far from outsourced content, auto-blogging and directory link blasts. Your SEO game needs to be smarter, quicker and more responsive.
Online marketing starts with getting noticed, right? Getting noticed begins with SEO, but there’s more to good online marketing than the traditional SEO concept of keywords. Effective SEO is all about content, authority and a competitive strategy that sets your site apart from others out there.