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How Panda and Penguin Influence SEO and Social Media

Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization. Onsite optimization includes: - a properly structured site, - unique and fresh content, - proper on page title, meta and H tags, etc.
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Landing Page Essentials: Optimize the Thought Process

Too often internet marketers and website owners fall into the trap of optimizing pages. They worry about fonts, colors, images, placement of text, white space, contrast, “feel” and myriad other factors. But think about how your visitor will view the web page. What are they looking for?
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How to Make the Most of Remarketing

If you are interested in using internet marketing campaigns to promote your business, then it's important to realize that there's a lot more to it than just SEO and social media. There are a plethora of different marketing techniques that you can use to bring more traffic to your site, and more importantly, to bring the right traffic to your site. The right traffic will include more qualified customers who are most likely to convert on your website.
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Using HTML5 Time and Address Tags for Local SEO

Admittedly, HTML5 is still a work in progress and it may be years until it is fully developed. That doesn’t mean you should have to wait until 2020 though to take full advantage of the awesome features of HTML5 for SEO. There are many HTML5 tags, global attributes, and event attributes that can be utilized on mobile devices, tablets, and even personal computers that will aid in improving your local search engine optimization efforts. Specifically, let's take a look at two HTML5 tags that improve the handling of hours of business and contact information.
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The Science of Email Marketing

Email marketers might not spend their days hovering over microscopes in their white lab coats, but there is a bit of science involved in perfecting your email marketing campaign strategy. Similar to any scientific experiment, there are an infinite number of factors involved in an email campaign that has an effect on its overall performance.
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Can the Structure of Your Site Affect SEO?

Ever since the recent Google Panda updates were released, on-site SEO has become even more important when it comes to staying on top of the SEO game. Small mistakes that could be overlooked by simply doing a bit of off-site optimization have now become critical reasons for rank drops.
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How To Use PPC Spy Tools To Find Millions Of Qualified Prospects

Pay per click (PPC) spy tools provide a wealth of information when it comes to learning what keywords and ads your competitors are running on a consistent basis. This can dramatically cut down the keyword research time and help you create similar ads that are already proven to work for a particular market.
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How to Develop Your SEO Content Strategy Using Competitor’s Keywords

Discover Your Competitor's SEO Strategy In the old days, you’d have to take up dumpster diving to see the depth of information that is now available about your competitor’s strategies. Competitive SEO research helps you develop a picture of how your primary competitors are trying to engage with the customers you have in common. By understanding the terms and phrases your competition uses, you will be in a better position to develop your content and SEO strategy.
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Six Ways To Help Small Budget PPC Accounts Succeed

For most small businesses, PPC is a must. From facilitating online sales to creating brand awareness, PPC can be the push that moves a small business from inspiration to actualization. However, this gigantic opportunity is not without its giants. With a small business, you may be looking at a budget of a few hundred dollars a month; but for a big business, monthly budgets hover upwards of tens of thousands. With that much of a head start, how can small businesses possibly compete?
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6 Simple Steps to Create Actionable Content Plans

The Importance of a Good Plan Starting any endeavor without a solid plan is a fool’s errand. Planning can make the difference between a fun hike in the woods and wandering lost in the wilderness. The same is true of content development projects. When it comes to helping deliver the traffic and results you or your clients expect, planning often separates success from failure.
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