Keyword Relevance In the competitive global market where online marketing is so pervasive, it is the battle for cost-effective keyword and concept relevance that distinguishes successful PPC campaigns from campaigns that need further optimization. When it comes to online marketing, nothing should be more important to growth-oriented organizations than understanding completely the language used in the market segment in which they compete. The value of the words, keywords, long-tail keyword phrases, the language - you use or buy online within your specific competitive environment determines how well you can compete. Ultimately, you are competing for the awareness and interest of people searching for a solution to a problem that your product, service or information may address. And getting found is all about relevance.
Is Your Website Ready to Convert? If you have decided that your business and website is ready to attract high-potential traffic, then starting an AdWords and an iSpionage account are good first steps. Google provides plenty of free advice and expertise about starting an AdWords account.
How Google Helped Buy the US Presidential Election The 2012 US Presidential election is now upon us. President Barack Obama and Governor Mitt Romney have been formidable competitors fighting for more than a year for the awareness, support, donations, and ultimately the vote of each member of the American electorate.
Stay On Top of the Competition with Alerts iSpionage listened carefully to our customers and today we are launching a new Competitor Alert feature in response to this valuable input. We understand that in today's global marketplace competitive PPC and SEO tactics adapt and evolve with increasing frequency. We developed Competitor Alerts to enable our subscribers to stay on top of competitive shifts and adjustments. Since frequent maintenance of PPC campaigns often separates successful advertisers from those that struggle, our new Competitor Alerts can also help you stay engaged in the process of optimizing your PPC efforts.
The success of a SEO campaign requires time and financial commitment in order to yield the best result. The challenge is for marketers to correctly identify competitive keywords to optimize and effectively gain relevance in the search engines. Before executing a SEO campaign, you must thoroughly research your competitors. Without research, it would be nearly impossible to identify key indicators:
Advertisers are keenly aware of the value in engaging consumers and the immeasurable growth it creates for the search marketing and pay-per-click (PPC) solutions. Identifying new keyword phrases, high search volume terms, and enhanced landing pages designs involves aesthetics and function to effectively target audiences. As these global markets expand, affiliates, business owners, and agencies/SEM consultants must find the best PPC and search marketing tools to yield a greater result.The growth of the Internet in developing countries will drive search marketing on a global scale. A study released by McKinsey & Company surveyed executives on their motivations with the online channel. 63% of participants thought the footprint of the Internet in developing countries could increase the search marketing audience by the billions.Are you developing your PPC campaigns to take advantage of this growing trend?If not, here are a few tips:Identify keywords and keywords phrases in your market niche and benchmark against your competitorsOptimize landing pages and ad word combinationsMonitor your competitors daily to quickly adapt your campaigns to remain competitiveWe provide a complete list of tutorials and insights as to how you can achieve success with your PPC campaigns: Click hereThe opportunity is yours for the taking!
To an independent PPC consultant, agency, or business development professional, competitive analysis is an important component for new business pitches or presentations. Gathering research and data specific to a prospect can be time consuming. iSpionage tools enable you to quickly gather competitive data to incorporate into work-winning presentations.
Whether you are an affiliate marketer or a small business owner, being able to understand the competitive landscape is important in uniquely differentiating your product/service online. The same principle applies in creating effective internet marketing campaigns. Our Keyword and Domain Research tool is designed to identify and target your most competitive keywords to incorporate into your online campaign, saving you valuable time and money in the process.Once you have signed up to try our software, follow these 3 steps to discover your most profitable niche:Create a ProjectEnter 1-2 KeywordsAnalyze the ResultsIt’s that simple.For the complete tutorial, click here.Guest Blogger
ACTIONABLE INTELLIGENCE (Chapter 1) Whether you’re a small business owner or an internet marketing guru, understanding the competitive landscape will enable you to compete more intelligently. Knowing what your competitors are doing, how they are positioned in the market, and how they are promoting their business online allows you to uniquely position your company/product/service. Investigate before you act. The same rules apply as you consider executing a pay-per-click campaign. You must monitor and analyze the competitive space before you execute a PPC campaign.
I saw an article in our local paper (The San Jose Mercury-News) that reminded me of how technology has shrunk the world. It ran March 24 and was about GoDaddy joining with Google to reject the Chinese government’s surveillance and censorship rules. Any student of global business knows it was not that long ago that the United States and China weren’t even speaking, much less doing business. Now we have progressed to the point that two American companies are willing to risk losing out on the burgeoning Chinese consumer audience.