Like most Search Engine Marketers, I believe one of the best places to find new keywords for an account is the Google Search Query Report (SQR). Staying informed about what people are searching for helps you know your account and understand better the search trends that pertain to it. It also helps assure you that you have all bases covered in your keyword list. This post is somewhat detailed and explores an advanced, important Adwords account management practice.
Designing a website is more than finding the right tone and appearance to properly communicate your message and your brand. Oh sure, you want to include the colors, images and fonts that best represent the style of your business or your brand. You certainly want to make your site appealing to visitors and engaging in a way that keeps them coming back. When designing your site, however, it is very important to not forget about SEO.
The internet is a fantastic tool for democracy and one that allows anyone to have their opinion heard. The web is essentially one huge forum that allows anyone to upload and publish their opinion in blog posts, or as a comment on other sites or social networks. The internet is a veritable melting pot of opinions and ideas.
As you may have heard, Google has announced their new Enhanced Campaign in AdWords. Here are a few soundbites from Google about the change: "Enhanced campaigns give you the ability to manage bids across devices, locations, and time of day - all from a single campaign by using bid adjustments."
The modern web is highly visual, which has brought on the age of infographics. Each year, infographics make up a higher percentage of content and drive people to new levels of creative presentation. What makes for a good infographic can be subjective, but there are certain common aspects that must be considered.
If content is king, then anchor text is the gold all kings desire. Content needs anchor text and internal links to be crawled, indexed, and found by search engines and users alike. Without anchor text the content you have spent hours creating becomes a dead-end page or worse...orphaned. A well-architected website will improve usability, conversion, and search rankings.
Today we are going to cover 3 'tricks' that will improve results on Google for you in 2013. Our recent Competitive Analysis post spurred a few questions regarding author authority we thought it would be good to address with a bit more detail. This year, we are so far from outsourced content, auto-blogging and directory link blasts. Your SEO game needs to be smarter, quicker and more responsive.
Online marketing starts with getting noticed, right? Getting noticed begins with SEO, but there’s more to good online marketing than the traditional SEO concept of keywords. Effective SEO is all about content, authority and a competitive strategy that sets your site apart from others out there.
Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization. Onsite optimization includes: - a properly structured site, - unique and fresh content, - proper on page title, meta and H tags, etc.
Too often internet marketers and website owners fall into the trap of optimizing pages. They worry about fonts, colors, images, placement of text, white space, contrast, “feel” and myriad other factors. But think about how your visitor will view the web page. What are they looking for?