An important part of a well executed SEO project is having quality keyword data identifying which keywords should be prioritized for SEO. This data will steer decisions around site design and layout which will lead to creating and adding additional content. There’s no point spending time and money optimizing your website to rank for keywords that don’t actually generate conversions. The key question is knowing what keywords are the right ones to optimize for your website.
If you're running a Non-Adwords campaign (either via Yahoo!, Bing, banner, blog post, etc) you need to attach tracking parameters onto your destination/landing page URL to be able to monitor its performance in your Google Analytics. The available parameters are: utm_campaign utm_source utm_medium utm_term utm_content The easiest way to format your destination URL is to use the tool Google provided to you. Check this out to:
Need more reason to start managing your PPC campaign seriously?
I was working on a client’s campaign recently and the first think I noticed, which happens a lot, is that the client had a pretty wide variety of keywords within one adgroup leading to a lack of focus and tough to create highly relevant ads for the keywords. We are aware that ad groups are essential components of pay per click marketing and creating effective ad groups will help you drive more traffic at much lower cost, while increasing the number of conversions on your site.
Do you wonder how Google Quality score work? How about the relationship between QS, ad position, and cost per click? It's all explained in this short video by Google's Chief Economist Let me summarize it for you so you don't have to watch the whole video again in case you forgot
When you decided to get in the Pay Per Click game, the first thing you do is set up a AdWords account. This is where you will build your campaigns, ad-groups, and keywords. You will need to understand the definition of each of the categories and how they relate to each other to ensure success in your pay per click marketing. Let’s go over these basics to get you started.
In the world of affiliate marketing, I found that Pay Per Click (PPC) is one of the most effective way to make money. You get to see the results of your efforts very quickly. Now if it is done correctly, you can make good money and enjoy a regular stream of income.
I always think that with the recession, consumers of all sizes, shapes and colors will jump into the internet to shop. And when the crisis is over, online shopping will grow exponentially because consumers will get used to it, and have more money to spend then.
Over the past few weeks, I've been monitoring 12,774 highly relevant keywords for Valentine's day across Google, Yahoo and MSN. I do this because with the current economy, I thought many people will go to the internet to look for bargain gifts. I'm curious to see which company will take advantage of this event. So here you go....
iSpionage tracks and monitors keywords of your choice in Google, Yahoo and MSN. Through this tracking, you'll find the strongest and most dominant advertisers in the niche you’re watching, as well as those who have weak campaigns. With this information, you can find “hot” prospects to contact.