The iSpionage keyword research tool has two distinct features: “Relevant keywords” generator – to generate keywords that are relevant to your existing keywords Competitors’ keywords finder – to let you know which keywords your competitors are using. I wrote this tutorial in order to help you understand how to best utilize each of these tools.
First of all let’s look at the normal approach affiliates use to find a niche: Find a potential offer to promote Do market research for the product (basic keyword research, competitive analysis, etc) Start a direct linking PPC campaign If profitable, create your own landing page, and crank up the campaign.
Perry Marshall, Internet Marketing and Google AdWords expert, includes a chapter in his book The Definitive Guide to Google AdWords (a must-read for any PPC campaign manager), about the keyword finessing technique he calls “Peel and Stick.” This methodology is a great way to narrow your keywords down to individual, high-performing ad groups and improve your overall performance.
Over the Thanksgiving break I had a chance to re-read some of my classic Google Adwords materials. I thought I share a few interesting points, as writing them actually refreshes my mind. Perry Marshall, a leading internet marketing expert put together a must-read book for anyone running a Google AdWords PPC campaign. The Definitive Guide to Google AdWords lives up to its name and is one of the most useful references for internet marketers looking to improve their AdWords conversions.
As the global economy enters a period of uncertainty, many PPC advertisers are keeping a close eye on the profit margins of their advertising campaigns. It's no secret that the advertising budget is one of the first things businesses cut during economic instability. So, is it ad slashing time, yet? Hardly.
We've been working hard for the past 2 months to add features based on users feedback: First,we've integrated Google data to our report so that now you can see the average Cost per click, and click per day for your keywords. This will give you a sense of the important keywords that you may want to focus more compared to the others.
I had a good chat with Mel today. Mel is an influential figure in my area.. he's the founder and owner of the closest convinience store from my office a.k.a my morning coffee, afternoon snack and evening ice cream provider... better not mess with him, or else you'll walk an extra half a mile to get them... one way (that's just too much of my calories to burn!)
I just wanted to let you know about changes to the iSpionage. First, our website has been updated to make it an easier and more informative read. We added "Benefits" and "Features" and "Pricing" tabs right on the home page so that you don't have to dig around for the information that you want quickly.
Sorry I've been M.I.A for the last 2 weeks... Leon & I have been furiously preparing for the launch tomorrow (Yes – I still have 1 hour left in today – Monday). Unit the 1:00 pm launch (EST), here's a great conversation that I had yesterday with a Marketing Department Head and former colleague...
on Competitive PPC Advertising After one of our Search Marketing Agency users told us how he used iSpionage to become a PPC superpower, we're SERIOUSLY considering taking iSpionage off the open market. First, we need to verify that his actions are not a fluke. Intermediate and novice users beware – this employs the use of AdWords Editor and can potentially blow out your budget in a few minutes with a very high CTR. I'm also personally testing our user's system and am contacting some of our PPC expert iSpionage users to get their feedback on employing the strategy below.