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Estimated CPC, click per day, and comparison

We've been working hard for the past 2 months to add features  based on users feedback: First,we've integrated Google data to our report so that now you can see the average Cost per click, and click per day for your keywords. This will give you a sense of the important keywords that you may want to focus more compared to the others.
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The financial market turmoil almost got into me.. mentally

I had a good chat with Mel today. Mel is an influential figure in my area..  he's the founder and  owner of the closest convinience store from my office a.k.a my morning coffee, afternoon snack and evening ice cream provider... better not mess with him, or else you'll walk an extra half a mile to get them... one way (that's just too much of my calories to burn!)
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New look on the iSpionage homepage

I just wanted to let you know about changes to the iSpionage. First, our website has been updated to make it an easier and more informative read. We added "Benefits" and "Features" and "Pricing" tabs right on the home page so that you don't have to dig around for the information that you want quickly.
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What is Your Competitor Paying for Their PPC Ads?

Sorry I've been M.I.A for the last 2 weeks... Leon & I have been furiously preparing for the launch tomorrow (Yes – I still have 1 hour left in today – Monday). Unit the 1:00 pm launch (EST), here's a great conversation that I had yesterday with a Marketing Department Head and former colleague...
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iSpionage is Going Nuclear…

on Competitive PPC Advertising After one of our Search Marketing Agency users told us how he used iSpionage to become a PPC superpower, we're SERIOUSLY considering taking iSpionage off the open market. First, we need to verify that his actions are not a fluke. Intermediate and novice users beware – this employs the use of AdWords Editor and can potentially blow out your budget in a few minutes with a very high CTR. I'm also personally testing our user's system and am contacting some of our PPC expert iSpionage users to get their feedback on employing the strategy below.
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Converting Google AdWords Vistors into Customers

Alright guys... As I told the pre-release people in my email, we ran a brief interview with Paul Custer, a PPC expert with RevUpNet. You can hear how his advice actually changed how I run PPC campaign management. So please go ahead and check it out below! By the way, if you like this video, we're recording a follow-up interview with Paul this afternoon. However, we're only making the follow-up content available to iSpionage users.
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Keyword Hell!

Did you ever buy into a craze, only to pay for it later? I did. Today, I'm talking about the 1,438 long-tail keywords that I researched in Google Analytics (you know – for performance) AND pushed into AdWords through AdWords Editor. If done right, long-tail keywords are fantastic.
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Your Most Important Customer is…

Google Actually let me rephrase that - Google SHOULD BE your #1 pay-per-click (PPC) customer. When advertisers & business owners (i.e. you & me) start running AdWords, it is in our best interest to embrace what Google wants. And just like our favorite customers, once we know their likes and dislikes, we find that they WANT TO reward us by driving campaign costs down and conversion rates (i.e. revenue) up.
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What Google AdWords Users Want

I recently left a large company where I wrote Marketing Requirement Documents (MRDs) in Marketeeze. As I'm sure you know, Marketeeze is a language invented by a marketer's cabal to give engineers one more problem to figure out. The reason I'm joking about this (but not really) is because the next part is a bit embarrassing… I want to share what I've learned in my years of running PPC programs… in conversational English. Though it sounds silly, it's an effort to type stuff up without using phrases like gap-analysis, long-tail keywords and 'holistically looking at our analytic dashboards to extrapolate a psychographic micro-strategy.' I wish as was making this up.
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New Search Marketing Intelligence Research

Ok, here we go… iSpionage's first blog post! For starters – Thanks for joining us on our surreal SEM trip. We started this to get a feel for search marketing behavior and usage in Google AdWords, Yahoo! Search Marketing & Microsoft adCenter – and that was it. It didn't take long for us to realize that our view was myopic and that the people working on PPC are heavily involved in all areas of internet marketing.
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