You’ve done everything you could. Your bids are competitive and your ads are laser targeted. You’ve also done A/B (Always Be) Testing and ensured your landing page gets the highest ROI. But then you realize that nothing has changed and you’ve seen no improvements since you began the campaign. While you’re staying put, your competitors are constantly seeking for ways to enhance their relationships with the clients through Google ads.
The start of any successful search marketing campaign begins with solid research. That research includes identifying the best search terms for your website, implementing the right analytics tools, learning about your target market, and most importantly, compiling initial competitive analysis data. Competitive analysis data will tell you exactly which companies are leading in your industry, why they are leading, and how they have managed to steal the spotlight. Gathering this competitive analysis information is vital if you want to construct your campaign in a way that both generates proven results, and differentiates your website from others.
With PPC marketing getting more expensive by the minute, focusing on the important aspects of a campaign and identifying problems that need fixing has become imperative. Running PPC competitive intelligence reports as often as possible is essential to develop a well-rounded and profitable PPC strategy. From optimizing the testing process, improving bidding and pricing strategies to finding new keywords and placements, this report is a treasure house of data. Knowing your competition, especially when taking on new ones is critical because you are not only better equipped, but also well prepared to take them on. A PPC competitive intelligence report simplifies things and makes this process quite easy.
When website owners explore their website analytics, they tend to focus on one main conversion: how many sales came directly from all the visits to their webpages. Typically, that percentage sounds fairly low – perhaps one in 100 visitors will actually convert to cash. However, this is only one type of conversion that happens on sites. There are many other “micro” conversions that hold just as much weight as the “macro” conversion that usually takes center stage during discussions of a website’s performance.
You’ve heard the old adage “two heads are better than one,” and it’s true. That’s why the majority marketing departments work in partnerships or teams. Each individual on the team brings a unique perspective, a separate set of talents, and expertise that one person just doesn’t posses alone. So, if two heads are better than one, then what can be said about hundreds or thousands of heads vs. one?
Technology is supposed to make life easier, but when it comes to advertising, dominating a pay per click (PPC) campaign can be maddening. There are best practices, and there are also common mistakes. One of the biggest is trying a DIY approach when you don’t have anybody on board with PPC experience. However, there are also other, subtler faux pas that can kill a campaign before it even gets fully off the ground.
Most search engine marketers (and Google for sure) would probably agree that the Golden Rule of online marketing is this: make sure your website/landing page appeals to, and engages, your target audience. In fact, the aim of every action you take on your website, whether it be design, website copy, keyword targeting, or blog post production, should be to help your targeted consumers easily find exactly what it is that they are searching for on your site.
Points to Note & Best Practices for PLAs With Google’s announcement that legacy feeds will be migrated to the new type of AdWords campaign, Google Shopping by late August 2014, it's time for you to rethink your online advertising strategy. Managing High CPCs Online shoppers are favoring PLAs over traditional text ads because a) these are more engaging and b) with the latest update, creating campaigns has become faster and simpler than ever before. In 2013, one in five paid shopping clicks was a Product Listing Ad (PLA). The launch of the new Google Shopping tool triggered a dramatic rise in CPC. While text ad CPC increased by 21% during 2013, PLA CPC grew substantially (141%). CPCStrategy has released the results of a study comparing Google PLA performance and Google Shopping Campaign performance over a three-week period prior to and following the campaign type switch.
Nowhere on the web is the paradox of choice more evident than in shopping carts. Entrepreneurs and businesses are bombarded with a bounty of options on what shopping cart software is right for their business. With so many choices, many are paralyzed with anxiety over what they should go for.
We are excited to announce some improvements to the competitor alerts within iSpionage competitive intelligence software. Whats New? After several weeks of development and UI improvements, Competitor ALERTS now includes: - Quicker insights with new User Interface - Alerts now include top performing keywords and ads