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5 WordPress Plugins That Deliver More Traffic
WordPress is a great platform for building websites but often what really makes your WordPress site shine are the plugins you use. The right plugins can make all the difference, especially when it comes to your traffic. Here are 5 WordPress plugins that you can use to get more traffic to your site.
Seven Tips to Boost Your SEO
SEO strategies have arguably become one of the most important factors to consider when looking to improve and maximize a company's presence online and general 'on-page' marketing approach. Recent search engine updates, namely Google's Panda and Penguin, have started to create a new generation of websites built solely of relevant and original content, dramatically restricting spam and ensuring high quality content ranks first. Given this evolution within the online marketing community, companies have been forced to change their approach to online marketing, link building and SEO approaches to suit Google's specific, rather strict requirements.
Improve Your SEO Ranking With Video
Great content is a fundamental part of SEO. Video content is the next big thing and you should consider video as an essential part of your strategy to improve your SEO ranking. If you’re a data driven marketer like me, check out this number from Forrester:
Product Listing Ads and Keywords
Traditional search ads are all about keywords and Google’s Product Listing Ads (or PLAs) are all about product targets, right? Not quite. According to Google, “instead of keywords, PLAs use product targets to determine when items in your Merchant Center account appear on a search result’s page.” Now for some good news for the ye ol’ search junkies out there, PLAs are a part of search, and search is still about keywords.
A 5-Step Plan for Keyword Optimization in Paid Search Advertising
This is a guest post by Jana Fung, Marketing Manager at MixRank.
Keyword optimization for the paid search marketer is a never-ending task. Given that there is no end in sight, you don’t have much to look forward to when performing keyword optimization. So, how do you get the most impact without getting too caught up in a strategy that may or may not help you? To start, you’ll need prioritize your tasks and take action in a routine way so you don’t waste ad spend or time when scaling and testing new keywords. With a simple plan and checklist, you can easily optimize keywords for more relevant traffic, a higher Quality Score (QS), and an overall lift in campaign performance.
Using Search Query Reports to Maintain Your AdWords Keywords
Like most Search Engine Marketers, I believe one of the best places to find new keywords for an account is the Google Search Query Report (SQR). Staying informed about what people are searching for helps you know your account and understand better the search trends that pertain to it. It also helps assure you that you have all bases covered in your keyword list. This post is somewhat detailed and explores an advanced, important Adwords account management practice.
A Few Website Design Tips for SEO
Designing a website is more than finding the right tone and appearance to properly communicate your message and your brand. Oh sure, you want to include the colors, images and fonts that best represent the style of your business or your brand.
You certainly want to make your site appealing to visitors and engaging in a way that keeps them coming back. When designing your site, however, it is very important to not forget about SEO.
How to Combat Bad Press Using Online Reputation Management
The internet is a fantastic tool for democracy and one that allows anyone to have their opinion heard. The web is essentially one huge forum that allows anyone to upload and publish their opinion in blog posts, or as a comment on other sites or social networks. The internet is a veritable melting pot of opinions and ideas.
3 Things to Do Before Upgrading to Enhanced Campaigns
As you may have heard, Google has announced their new Enhanced Campaign in AdWords. Here are a few soundbites from Google about the change:
"Enhanced campaigns give you the ability to manage bids across devices, locations, and time of day - all from a single campaign by using bid adjustments."
What Makes a Good Infographic?
The modern web is highly visual, which has brought on the age of infographics. Each year, infographics make up a higher percentage of content and drive people to new levels of creative presentation. What makes for a good infographic can be subjective, but there are certain common aspects that must be considered.
