Striking Gold with Internal Links
If content is king, then anchor text is the gold all kings desire. Content needs anchor text and internal links to be crawled, indexed, and found by search engines and users alike. Without anchor text the content you have spent hours creating becomes a dead-end page or worse...orphaned. A well-architected website will improve usability, conversion, and search rankings.
How to Improve Results on Google in 2013
Today we are going to cover 3 'tricks' that will improve results on Google for you in 2013. Our recent Competitive Analysis post spurred a few questions regarding author authority we thought it would be good to address with a bit more detail. This year, we are so far from outsourced content, auto-blogging and directory link blasts. Your SEO game needs to be smarter, quicker and more responsive.
How to Use Competitive Analysis in SEO
Online marketing starts with getting noticed, right? Getting noticed begins with SEO, but there’s more to good online marketing than the traditional SEO concept of keywords. Effective SEO is all about content, authority and a competitive strategy that sets your site apart from others out there.
How Panda and Penguin Influence SEO and Social Media
Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization. Onsite optimization includes: - a properly structured site, - unique and fresh content, - proper on page title, meta and H tags, etc.
Landing Page Essentials: Optimize the Thought Process
Too often internet marketers and website owners fall into the trap of optimizing pages. They worry about fonts, colors, images, placement of text, white space, contrast, “feel” and myriad other factors. But think about how your visitor will view the web page. What are they looking for?
How to Make the Most of Remarketing
If you are interested in using internet marketing campaigns to promote your business, then it's important to realize that there's a lot more to it than just SEO and social media. There are a plethora of different marketing techniques that you can use to bring more traffic to your site, and more importantly, to bring the right traffic to your site. The right traffic will include more qualified customers who are most likely to convert on your website.
Using HTML5 Time and Address Tags for Local SEO
Admittedly, HTML5 is still a work in progress and it may be years until it is fully developed. That doesn’t mean you should have to wait until 2020 though to take full advantage of the awesome features of HTML5 for SEO. There are many HTML5 tags, global attributes, and event attributes that can be utilized on mobile devices, tablets, and even personal computers that will aid in improving your local search engine optimization efforts. Specifically, let's take a look at two HTML5 tags that improve the handling of hours of business and contact information.
The Science of Email Marketing
Email marketers might not spend their days hovering over microscopes in their white lab coats, but there is a bit of science involved in perfecting your email marketing campaign strategy. Similar to any scientific experiment, there are an infinite number of factors involved in an email campaign that has an effect on its overall performance.
Can the Structure of Your Site Affect SEO?
Ever since the recent Google Panda updates were released, on-site SEO has become even more important when it comes to staying on top of the SEO game. Small mistakes that could be overlooked by simply doing a bit of off-site optimization have now become critical reasons for rank drops.
How To Use PPC Spy Tools To Find Millions Of Qualified Prospects
Pay per click (PPC) spy tools provide a wealth of information when it comes to learning what keywords and ads your competitors are running on a consistent basis. This can dramatically cut down the keyword research time and help you create similar ads that are already proven to work for a particular market.