Discover Your Competitor’s PPC Keywords & Ad Copy
Enter your #1 competitor's URL
How to Develop Your SEO Content Strategy Using Competitor’s Keywords
Discover Your Competitor's SEO Strategy
In the old days, you’d have to take up dumpster diving to see the depth of information that is now available about your competitor’s strategies. Competitive SEO research helps you develop a picture of how your primary competitors are trying to engage with the customers you have in common. By understanding the terms and phrases your competition uses, you will be in a better position to develop your content and SEO strategy.
Six Ways To Help Small Budget PPC Accounts Succeed
For most small businesses, PPC is a must. From facilitating online sales to creating brand awareness, PPC can be the push that moves a small business from inspiration to actualization.
However, this gigantic opportunity is not without its giants. With a small business, you may be looking at a budget of a few hundred dollars a month; but for a big business, monthly budgets hover upwards of tens of thousands. With that much of a head start, how can small businesses possibly compete?
6 Simple Steps to Create Actionable Content Plans
The Importance of a Good Plan
Starting any endeavor without a solid plan is a fool’s errand. Planning can make the difference between a fun hike in the woods and wandering lost in the wilderness. The same is true of content development projects. When it comes to helping deliver the traffic and results you or your clients expect, planning often separates success from failure.
Search Intelligence in Global Markets
Keyword Relevance
In the competitive global market where online marketing is so pervasive, it is the battle for cost-effective keyword and concept relevance that distinguishes successful PPC campaigns from campaigns that need further optimization. When it comes to online marketing, nothing should be more important to growth-oriented organizations than understanding completely the language used in the market segment in which they compete. The value of the words, keywords, long-tail keyword phrases, the language - you use or buy online within your specific competitive environment determines how well you can compete. Ultimately, you are competing for the awareness and interest of people searching for a solution to a problem that your product, service or information may address. And getting found is all about relevance.
How to Quickly Improve Search Marketing Results
Is Your Website Ready to Convert?
If you have decided that your business and website is ready to attract high-potential traffic, then starting an AdWords and an iSpionage account are good first steps. Google provides plenty of free advice and expertise about starting an AdWords account.
Optimized Search Marketing through Competitive Insights
How Google Helped Buy the US Presidential Election
The 2012 US Presidential election is now upon us. President Barack Obama and Governor Mitt Romney have been formidable competitors fighting for more than a year for the awareness, support, donations, and ultimately the vote of each member of the American electorate.
3 Simple Steps for Competitor Alerts
Stay On Top of the Competition with Alerts
iSpionage listened carefully to our customers and today we are launching a new Competitor Alert feature in response to this valuable input. We understand that in today's global marketplace competitive PPC and SEO tactics adapt and evolve with increasing frequency. We developed Competitor Alerts to enable our subscribers to stay on top of competitive shifts and adjustments. Since frequent maintenance of PPC campaigns often separates successful advertisers from those that struggle, our new Competitor Alerts can also help you stay engaged in the process of optimizing your PPC efforts.
iSpionage Introduces a New SEO Feature
The success of a SEO campaign requires time and financial commitment in order to yield the best result. The challenge is for marketers to correctly identify competitive keywords to optimize and effectively gain relevance in the search engines.
Before executing a SEO campaign, you must thoroughly research your competitors. Without research, it would be nearly impossible to identify key indicators:
Preparing for Growth
Advertisers are keenly aware of the value in engaging consumers and the immeasurable growth it creates for the search marketing and pay-per-click (PPC) solutions. Identifying new keyword phrases, high search volume terms, and enhanced landing pages designs involves aesthetics and function to effectively target audiences. As these global markets expand, affiliates, business owners, and agencies/SEM consultants must find the best PPC and search marketing tools to yield a greater result.The growth of the Internet in developing countries will drive search marketing on a global scale. A study released by McKinsey & Company surveyed executives on their motivations with the online channel. 63% of participants thought the footprint of the Internet in developing countries could increase the search marketing audience by the billions.Are you developing your PPC campaigns to take advantage of this growing trend?If not, here are a few tips:Identify keywords and keywords phrases in your market niche and benchmark against your competitorsOptimize landing pages and ad word combinationsMonitor your competitors daily to quickly adapt your campaigns to remain competitiveWe provide a complete list of tutorials and insights as to how you can achieve success with your PPC campaigns: Click hereThe opportunity is yours for the taking!
Harnessing Competitive Intelligence to Win New Business
To an independent PPC consultant, agency, or business development professional, competitive analysis is an important component for new business pitches or presentations. Gathering research and data specific to a prospect can be time consuming. iSpionage tools enable you to quickly gather competitive data to incorporate into work-winning presentations.
