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Evidence on why you should focus on Paid search advertising.. Today!
I always think that with the recession, consumers of all sizes, shapes and colors will jump into the internet to shop. And when the crisis is over, online shopping will grow exponentially because consumers will get used to it, and have more money to spend then.
And the winner for the Valentine’s Day event is…
Over the past few weeks, I've been monitoring 12,774 highly relevant keywords for Valentine's day across Google, Yahoo and MSN.
I do this because with the current economy, I thought many people will go to the internet to look for bargain gifts. I'm curious to see which company will take advantage of this event. So here you go....
How to find Prospects for your PPC Management Service using iSpionage
iSpionage tracks and monitors keywords of your choice in Google, Yahoo and MSN. Through this tracking, you'll find the strongest and most dominant advertisers in the niche you’re watching, as well as those who have weak campaigns. With this information, you can find “hot” prospects to contact.
iSpionage keyword research tool.
The iSpionage keyword research tool has two distinct features:
“Relevant keywords” generator – to generate keywords that are relevant to your existing keywords
Competitors’ keywords finder – to let you know which keywords your competitors are using.
I wrote this tutorial in order to help you understand how to best utilize each of these tools.
How to find a profitable niche using iSpionage
First of all let’s look at the normal approach affiliates use to find a niche:
Find a potential offer to promote
Do market research for the product (basic keyword research, competitive analysis, etc)
Start a direct linking PPC campaign
If profitable, create your own landing page, and crank up the campaign.
Getting the Most from your PPC Keywords: Peel and Stick
Perry Marshall, Internet Marketing and Google AdWords expert, includes a chapter in his book The Definitive Guide to Google AdWords (a must-read for any PPC campaign manager), about the keyword finessing technique he calls “Peel and Stick.” This methodology is a great way to narrow your keywords down to individual, high-performing ad groups and improve your overall performance.
What is The Goldilocks Principle of AdWords Ad Writing?
Over the Thanksgiving break I had a chance to re-read some of my classic Google Adwords materials. I thought I share a few interesting points, as writing them actually refreshes my mind.
Perry Marshall, a leading internet marketing expert put together a must-read book for anyone running a Google AdWords PPC campaign. The Definitive Guide to Google AdWords lives up to its name and is one of the most useful references for internet marketers looking to improve their AdWords conversions.
Successful PPC Advertising in Tough Economic Times
As the global economy enters a period of uncertainty, many PPC advertisers are keeping a close eye on the profit margins of their advertising campaigns. It's no secret that the advertising budget is one of the first things businesses cut during economic instability.
So, is it ad slashing time, yet? Hardly.
Estimated CPC, click per day, and comparison
We've been working hard for the past 2 months to add features based on users feedback:
First,we've integrated Google data to our report so that now you can see the average Cost per click, and click per day for your keywords. This will give you a sense of the important keywords that you may want to focus more compared to the others.
The financial market turmoil almost got into me.. mentally
I had a good chat with Mel today. Mel is an influential figure in my area.. he's the founder and owner of the closest convinience store from my office a.k.a my morning coffee, afternoon snack and evening ice cream provider... better not mess with him, or else you'll walk an extra half a mile to get them... one way (that's just too much of my calories to burn!)
