Will you be handling the Pinterest account yourself or delegating the task to an employee? If so, it is important to educate them on exactly how you would like to represent your brand across social media outlets. If your online promotional skills are a little lacking, it may be wise to bring in a professional such as Yodle.com to build your company’s online presence.
How will you promote your company on Pinterest? Creating a board full of beautiful eye-catching photographs is the first step, but Pinterest offers many more features to help you promote your business such as place pins – products pins and article pins.
Integration With Other Social Networks
How will you measure the results of your Pinterest promotional activities? Web analytics tools such as Google Analytics will let you know how much traffic is being generated to your various online sites and how visitors are arriving at your site.
Pinterest has become an online sensation practically overnight and it bears the distinction of being the fastest site to break the 10 million user mark. Most companies are still not sure exactly how to approach Pinterest, so now is the ideal time to take advantage of this wonderful new advertising opportunity before it becomes inundated with company promotions and ads like many other social networks.
Amber Davis loves making social media work for marketing. She frequently writes about simple strategies to create effective social media marketing plans.