Efficiency and time management are two factors that can make or break the success of any PPC manager. Being proficient with Microsoft Excel and knowing the quickest way to analyze data, find insights, and create new PPC campaigns can lead to better campaign performance and less stress during your workday.
What You Can Learn about PPC Advertising from a For-Profit University Spending $60,000,000+ Per Year
In this article we take a look at how well oiled the Phoenix.edu marketing machine is because The Univeristy of Phoenix really knows how to reach its target market effectively and how to get people to sign up for classes.
The techniques outlined in this article combine two of the author’s personal favorite metrics for data visualization: Time to Insight (TTI), i.e. how much time it takes for me to drill in and see what this graph can reveal, and Information Density (ID), i.e. how much information I can effectively and accurately take in. Both are used to outline six advanced ways to better visualize PPC data.
What if you could see which keywords are working for your competitors? Here at iSpionage we use an algorithm called the Keyword Effectiveness Index (KEI) to identify which keywords are working so you can shorten your time to profitability.