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Is SEO an Expense or Investment?

Businesses, no matter the size, all strive to minimize expenses and in turn maximize profit. Many business owners view marketing services as expenses that provide a short term gain to their organization, whether it is to customer reach, customer retention and even sales. It is vital for business owners to understand that many of their online marketing strategies, specifically search engine optimization, are investments into the long term success and profitability of their organization.

What can SEO do for my business?

Search engine optimization is the process of improving your website’s rank on search engines including Google, Bing and Yahoo. When potential customers search for a business where they can purchase furniture, they will enter into a search engine several keywords. They may enter “Charleston Furniture Store”, and they most likely will choose to take their business to one of the top ranking stores on the search engine. This means that even if your business provides customer service that is better than your competition, higher quality products than your competition and even lower prices than your competition, it is all for naught simply because you are essentially invisible online.

High rankings MATTER!

Over 80% of internet users do not search farther than the first page on search engines, and over 40% of internet users click the top ranking link! Statistics like these show just how many potential customers are passing businesses by because they cannot find them! It shows just how important search engine optimization is, and that it is not an expense that offers short term gains. It is a valuable investment that can broaden your customer base, increase your businesses reach and improve your overall presence. Search Engine Optimization ensures that your website can be easily found by customers locally, nationally and even internationally.

SEO takes time, effort and patience.

Search Engine Optimization is not something that provides immediate results overnight.

It is a long, arduous process that requires hard work, research and countless hours all to ensure that your site solidifies its online position and rank. An example is a local company who before investing in SEO, ranked 30th on Google for an important keyword for their business. After 2 months of SEO and site optimization, they rose to 8th. In that short amount of time they are averaging an increase of 70% for total pageviews and 75% for unique visitors. With additional investment, this business’ ranking will increase even more, and will see an even higher increase in site traffic. The time, effort and investment will pay off in the long run, literally.


Guest author Cody Johnson is the Director of Online Search at JTE Marketing Group in Charleston, SC. JTE Marketing Group offers modern marketing services including SEO, Branding, Web Design, Consulting and Social Media Management. Cody specializes in search engine optimization and building compelling content for clients. You can connect with Cody through .