Your landing pages are the moneymakers in your PPC campaigns. Or at least they should be. They’re the deal-closers. The sweet-talkers. Your online, 24-hour digital sales force. Even if your PPC ads are driving high-value traffic, you’re wasting money on every click if your landing pages don't convert that traffic into free trials, paid users, or revenue-generating leads High-converting landing page ideas come from many places-- client interviews, customer feedback, your marketing team, and your competitors. At iSpionage, we’re big fans of that last one.
Do you wonder how Google Quality score work? How about the relationship between QS, ad position, and cost per click? It's all explained in this short video by Google's Chief Economist Let me summarize it for you so you don't have to watch the whole video again in case you forgot