Your landing pages are the moneymakers in your PPC campaigns. Or at least they should be. They’re the deal-closers. The sweet-talkers. Your online, 24-hour digital sales force. Even if your PPC ads are driving high-value traffic, you’re wasting money on every click if your landing pages don't convert that traffic into free trials, paid users, or revenue-generating leads High-converting landing page ideas come from many places-- client interviews, customer feedback, your marketing team, and your competitors. At iSpionage, we’re big fans of that last one.
Too often internet marketers and website owners fall into the trap of optimizing pages. They worry about fonts, colors, images, placement of text, white space, contrast, “feel” and myriad other factors. But think about how your visitor will view the web page. What are they looking for?