Here at iSpionage we like to study campaigns from advertisers who spend a significant amount on PPC advertising and appear to be doing a good job managing their campaigns. One such advertiser is Uber, the now famous taxi reservation and ridesharing app. From what we can tell, Uber is spending as much as $500,000 to $1,000,000 per month on PPC ads, although we have to provide a disclaimer that those numbers are based on estimates since AdWords is a bidding system which means it’s impossible to know exactly how much Uber is spending unless you log into their account and look for yourself, something we obviously can’t do.
It takes a matter of minutes to set up an AdWords campaign, and for as little as a few dollars each day, your AdWords account will start driving qualified customers straight to your website. However, despite AdWords’ ease-of-use many businesses fail to see any results from their campaigns. In fact, only 26% of B2C and 20% of B2B businesses say that PPC campaigns, like Google AdWords, make the biggest impact on lead generation.
How Google Helped Buy the US Presidential Election The 2012 US Presidential election is now upon us. President Barack Obama and Governor Mitt Romney have been formidable competitors fighting for more than a year for the awareness, support, donations, and ultimately the vote of each member of the American electorate.
I saw an article in our local paper (The San Jose Mercury-News) that reminded me of how technology has shrunk the world. It ran March 24 and was about GoDaddy joining with Google to reject the Chinese government’s surveillance and censorship rules. Any student of global business knows it was not that long ago that the United States and China weren’t even speaking, much less doing business. Now we have progressed to the point that two American companies are willing to risk losing out on the burgeoning Chinese consumer audience.
An important part of a well executed SEO project is having quality keyword data identifying which keywords should be prioritized for SEO. This data will steer decisions around site design and layout which will lead to creating and adding additional content. There’s no point spending time and money optimizing your website to rank for keywords that don’t actually generate conversions. The key question is knowing what keywords are the right ones to optimize for your website.