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Use of Email Newsletters by Startups

There are various web-based customer retention techniques, one of which staying top of the mind with your customers and subscribers through email newsletters. Newsletters can vary substantially though. The various types include promotional newsletters, informative and educational newsletters, product newsletters etc. Overall though, newsletters are an important tool to help boost and spark the sales activities of many start up businesses.

Key Considerations

There are several key considerations to account for when sending out newsletters. Design, delivery, and the timing of of when you send. Newsletters are one of the most cost effective ways to promote small businesses to targeted groups.

Subscriber Base

Of course, you need an ample subscriber base to execute a meaningful newsletter campaign. As such, building up the subscriber list is imperative. The strength of your subscriber base will decide the ROI of your newsletter initiative. There are creative ways to build subscriber lists like pairing sign-up requests with premium online content, participating in the tradeshows, experimenting with offline events, and the implementation of social sharing etc.

Email Service Providers

When sending out newsletters, it is important to understand the delivery framework. ESPs like Constant Contact, Mail Chimp, AWeber, iContact can help deliver your newsletters in a right way without being marked as spam. ESPs handle the logistics of an email marketing campaign for you: subscribes, unsubscribes, delivery and more. These email marketing systems also provide great reports on open rates, clickthroughs and other success metrics.

Segmentation

Segmenting your audience according to the content you provide is one more winning tip for launching newsletter campaigns. Segmenting subscribers according to the newsletter content is a technique that can increase the ROI of campaign while it delivers more targeted information to subscribers. There are email consultancies that can help you determine your segments.

Keep Your Audience in Mind

Sometimes small businesses get caught up in with their newsletter content. It is important to make sure you make good choices about sharing information of interest to your audience. It makes sense study your segment occasionally, know what types of subject lines they open more than others, understand what is viewed and liked by them. Keeping a blend and balance of promotional and informative content is often a good idea. “Salesly” newsletters might not work every time.

Benefits

The major benefits received from newsletter campaigns for small business owners are as follows:

    – Awareness of the product or service through a cost effective channel of promotion.
    – Newsletters encourage the top of the mind recall and repeat business relationships.
    – With social sharing integration, product announcements newsletters go viral and attract lot of word of mouth publicity and referrals from people globally.
    – Newsletters are impersonal salesmen of your company. They travel miles and deliver value, brand your organization and make a sales pitch without maintaining sales attire.
    – Newsletters provide instant contact for urgent announcements or releases.

Takeaway

Email newsletters can really help small businesses reach new heights if managed effectively. They can help you gain on competitors in terms top-of-mind brand recall that helps generate repeat business and attract loyal customers.

Author

Guest Author Allyson Steffey is professional web designer and content editor at www.emailmonks.com a firm which specializes in Email Design and is backed with years of experience. Email Monks, offers creative HTML Email Templates services and superfast (8-hour) Design to Email HTML conversion services. You can contact Allyson and Twitter.

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