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How To Use PPC to Double Your SEO Results

USE PPC to Move You Directly Toward Better SEO Success

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Online success for your business requires that you get the right traffic to your website. Using the right SEO tactics to drive that traffic is very important and can certainly produce good results, but by also using PPC you can get even better results in terms of getting more highly targeted traffic.

PPC Campaigns Will Show You Which Keywords Get Best Results

Using broader keywords in your SEO will usually result in getting a larger audience, but it will not necessarily bring you an audience that is looking to buy. If you use broad terms in a PPC campaign, it will definitely cost you more, but you are not necessarily going to get more conversions. It is also possible that some keywords are highly competitive, which will mean that you are only going to get a small fraction of the traffic by using them.

By reviewing the keywords data in your PPC campaigns, you can discover which ones will bring the most buying visitors. The other keywords will produce much smaller results.

PPC Enables You to Determine Best Keywords Quickly

Perhaps the greatest advantage of using PPC to determine your best keywords is the speed at which you can get the desired results. It won’t take long at all to see which keywords are going to give you the results you want. You can also test many keyword phrases quickly, and eliminate the ones that perform poorly in terms of conversions; then you just select the best, and refine them even more.

Focus on Best PPC Keywords on Your Webpages

After you use PPC to find out which keywords get the best results, it’s time to apply them to your webpages. Use them in your titles, title tags, meta descriptions, and throughout your content for best results. Also, be sure to apply them to your landing and sales pages, too. This will enable you to greatly increase your traffic derived just from SEO – possibly even doubling it.

Adding PPC Campaigns Will Increase Your Visibility and Traffic

Double Your Success By Adding PPC Campaigns

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You can also greatly increase your traffic even more by adding PPC campaigns to your existing SEO plans. Using both methods simultaneously will produce an ongoing higher level of traffic, and better results, than if you use them individually. When combined, it will give you greater visibility in the SERPs by displaying more of your webpages on each page, raising your credibility, visibility and traffic.

When employing a PPC campaign, be sure to avoid the broader keywords – unless you have a lot of money. Long-tail keywords are ideal in a PPC campaign, and they often are not costly to use, but be sure to understand your budget before launching. Focusing on them will enable you to keep the cost under control, and still increase your traffic.

Using SEO and PPC Ensures More Steady Traffic

Every now and then, Google changes its algorithm, which can greatly affect your SEO. In fact, your traffic may just about die overnight. By having a PPC campaign running at the same time, you can keep a considerable of traffic coming to your website even when Google makes those sudden changes.

When you add PPC, it is possible to rank for keywords that you cannot rank for using just SEO. If the keywords are highly competitive, though, you will need to bid rather high to get traffic from them, especially if they are keywords referring to your brand. PPC campaigns (as opposed to SEO) will also enable you to narrow your target audience to people within a specified area, enabling you to save money and target those nearby.

Employing both PPC and SEO will definitely give you better results in terms of both traffic and conversions if the campaigns are carefully refined. It will be well worth using them together to maximize your marketing efforts.


Mike Valles is an author who writes on a wide variety of topics, including online reputation management.