Keyword Density and Placement
Keyword density and placement are very important to SEO. You need to use keywords in specific places to maximize your SEO. Include keywords in the title tag of your page and in your URL when possible. When they can be included naturally, include your main keywords in the first paragraph of your content and consider using them in your main headings. Sprinkle keywords two or three other places into the content itself.
Be careful though – you may think more is better – but this isn’t true. It’s possible to have too much of a good thing. Search engines look at keyword density and the natural flow of the content on the page. A page packed with keywords can have a negative effect on your SEO. Using keywords in inappropriate ways that just don’t make sense is another potential negative.
Simple on-page analysis tools like this one from Internet Marketing Ninjas can help you optimize each page on your site.
Most of all, consider your visitors when you use keywords. Use them in a way that is informative and engaging without being overpowering. This is best for SEO and best for your website design in general.
Avoid Flashy Content
Creativity and visual appeal is a good thing for your site. Flash-heavy content is not. If your homepage is a splash page with a link to “enter here” you may want to rethink your approach. Search engines can’t read text embedded in Flash or other images. If they can’t read it, they can’t index whatever lies behind it.
Not only is Flash bad for SEO, Flash-heavy content slows down your page speed. Visitors who find your page may move on before the page finishes loading. Not exactly the result you were looking for, right? Another tool from Internet Marketing Ninjas is designed to analyze your page speed.
There are creative ways to add interest to your page without using Flash. Simply usinge high quality images, navigation buttons, and other graphical style points can maintain your SEO-friendly site design. If you are searching for a website design company, make sure you find one that understands the structural principles that must be included to keep your page ranking well with search engines.
This article was provided by Ty Baisden and his marketing team at www.msimail.net. Ty is a SEO and marketing guru with more than 15 years of search engine optimization, web development and marketing experience. Ty on Google+ MSI offers web design services to help you create a polished and professional website that is also SEO-friendly.