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What Google AdWords Users Want

I recently left a large company where I wrote Marketing Requirement Documents (MRDs) in Marketeeze. As I’m sure you know, Marketeeze is a language invented by a marketer’s cabal to give engineers one more problem to figure out.

The reason I’m joking about this (but not really) is because the next part is a bit embarrassing… I want to share what I’ve learned in my years of running PPC programs… in conversational English. Though it sounds silly, it’s an effort to type stuff up without using phrases like gap-analysis, long-tail keywords and ‘holistically looking at our analytic dashboards to extrapolate a psychographic micro-strategy.’ I wish as was making this up.

On the business side, after coordinating 324 offline (a.k.a. hard copy) advertising accounts and managing 67 online advertising accounts (27 of them PPC), I am ecstatic to provide direct customer input to help iSpionage’s engineers develop a product designed with you in mind!

In addition to knowledgeable input from previous employers and clients, I’ve gone to various events and spoken with bid-management services, ad agencies, service providers and large companies to understand what’s missing from their PPC campaigns. As grateful as I am for their input, I want to know what you want from your campaign.

What do you want from Google AdWords?

Looking forward to your comments,
Marcel

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