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What’s required in GA tracking parameters?

If you’re running a Non-Adwords campaign (either via Yahoo!, Bing, banner, blog post, etc) you need to attach tracking parameters onto your destination/landing page URL to be able to monitor its performance in your Google Analytics.

The available parameters are:

  • utm_campaign
  • utm_source
  • utm_medium
  • utm_term
  • utm_content

The easiest way to format your destination URL is to use the tool Google provided to you. Check this out to:

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

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