Gene Morris, the owner of C12 Recovery Drink, recently decided to give PPC advertising a try to see if he could use it to grow his business. He also signed up for iSpionage to see what he could learn from competitors in order to improve his campaign.
We thought it would be helpful for him to get feedback from the community of iSpionage PPC experts here on the blog. There are a lot of really smart advertisers who subscribe to our posts, and we’d like to tap into the collective expertise of our readers to see what advice you might have for Gene.
Here are a few more details about C12 to give you a little more to work with.
About the Drink
C12 is a muscle recovery mix for serious athletes that uses organic, plant-based ingredients for faster refueling. It’s also doctor approved and has been seen in Yahoo!, San Francisco Chronicle, The Huffington Post, and USA Today.
The goal for the campaign is to get people to try C12 and to ultimately grow the business by getting more regular customers.
Tell us how you would optimize the campaign to get more people to try C12 and to continue buying the product. Do you have any copywriting or landing page tips? What about tips for keyword research, bidding strategies, or how to use iSpionage to create a more successful campaign?
Leave a comment to share any and all of your suggestions and tips. We look forward to reading the advice Gene gets from all of the PPC experts who read this blog!
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