Local PPC Strategy Teardown: How Lemonade Localizes Paid Search Marketing to Stay Ahead of Competitors
When you think of “local PPC”, you might think of local businesses doing Google Ads — hair salons, car dealerships, accountancy practices, party services, or real estate agents.
How to See Competitor Landing Pages and Find Out What Works for SEO & PPC
Seeing a competitor's landing page can lift the curtains on their conversion strategy — both for paid and organic digital marketing. It may be curiosity that motivates you to spy on competitor landing pages, but the power actually lies in gauging effectiveness and understanding why they work for your competitors.
What Selling Green Oranges Can Teach You about Good Copywriting
Does good copywriting really matter? You may have asked yourself that question before. A lot of people say that it does, but will it really? Today, I’m going to tell a story that proves it does. The Story about Selling Green Oranges Sometime last year, a manager at a small non-profit placed a bowl of green oranges onto a table in the breakroom. He’d picked them himself from the tree in his backyard and was sharing them with everyone in the office.
Finding Words That Sell: The Key To Writing Successful PPC Ad Copy
“All the world’s a stage…” “Two roads diverged in a wood, and I—I took the one less travelled by…” “You miss 100% of the shots you don’t take.” You may not know who penned each of those phrases, but I'd bet you've at least heard them at some point in your life.