Does good copywriting really matter? You may have asked yourself that question before. A lot of people say that it does, but will it really? Today, I’m going to tell a story that proves it does. The Story about Selling Green Oranges Sometime last year, a manager at a small non-profit placed a bowl of green oranges onto a table in the breakroom. He’d picked them himself from the tree in his backyard and was sharing them with everyone in the office.

“All the world’s a stage…” “Two roads diverged in a wood, and I—I took the one less travelled by…” “You miss 100% of the shots you don’t take.” You may not know who penned each of those phrases, but I'd bet you've at least heard them at some point in your life.