As a PPC agency or consultant, you may be looking for ways to boost client acquisition and improve your prospecting strategy. Lots of articles out there promise secret tips and tricks for getting new PPC clients. They might tell you to encourage referrals, personalize proposals, or promote case studies. However, few will offer a detailed method for using prospecting software to find and secure new PPC clients.
Whether you’re a local small business doing PPC or a regional, national, or international company with a target audience in local markets, you need to know what you’re up against in the paid search results.
Lots of articles out there will give you an exhaustive list of competitive intelligence tools — 50 or more. But this just adds to the noise and confusion, and doesn’t help you navigate the vast marketing technology landscape. Instead, we’ve chosen to curate a lineup of our favorite competitive intelligence tools for a marketer’s stack. That is, for each use case or purpose, we’ve listed the one tool we recommend, discuss why, and dive into their unique features.
SpyFu is a popular tool for SEO and PPC competitor research, but many people are searching for an alternative. Why? Maybe you want to test a tool with a free trial (or a limited free account), or perhaps you’re looking for deeper insights — including what landing pages competitors are using for each ad or keyword or how long they’ve been bidding on a particular keyword. Maybe you’re simply looking for a fresh perspective on competitor data.
When we started iSpionage in 2008, there weren’t many other tools on the market. These days, there’s a wealth of choices — and customers have a lot of questions about which tool is the best for PPC and SEO competitor research. So, we wanted to put together this guide to compare SEMrush, SpyFu, and iSpionage — from our own perspective.
The vast array of digital marketing tools on the market can be overwhelming. At the last count, the martech landscape consisted of over 7,000 different tools. When you want to do paid search competitor analysis, there are comprehensive tools that build competitor research into their wider functionality, and there are specialist tools that focus solely on PPC competitor data. As a marketer, it can be difficult to know which way to go.
Today I'm going to share with you how to find profitable keywords faster by using iSpionage competitive keyword research.
AdWords experts talk a lot about Quality Score and how important it is for getting better results, but we realized that not everyone understands how AdWords Quality Score system works and why it matters for your AdWords campaigns. This post provides a detailed explanation about how Google's Quality Score rating system works along with some tips on how you can improve your scores.
AdWords has a few dirty little secrets they don't want you to know about. The first is that their "Quality Score" is weighted to provide more clicks for ads with the highest click through rate (CTR). Why? Because they make money every time someone clicks your ad. The second is that the advice AdWords and its reps give isn't always in your best interest. In fact, more often than not, it mostly helps Google to make more money by getting you to bid on more keywords or by increasing your budget (although you can get some really good advice from AdWords reps from time to time).
Ad extensions are one of the most underutilized Google AdWords features. For some, it's an extremely useful tool to drive more traffic to your website, but for many others, it's underutilized or simply ignored. For local businesses competing in the paid search space, this should never be the case. AdWords Extensions, when used correctly, allow you to take up more real estate in the SERPs. This is done with the addition of extra information pertaining to your business such as contact info, product info, reviews, and more.