Whether you’re a local small business doing PPC or a regional, national, or international company with a target audience in local markets, you need to know what you’re up against in the paid search results.
SpyFu is a popular tool for SEO and PPC competitor research, but many people are searching for an alternative. Why? Maybe you want to test a tool with a free trial (or a limited free account), or perhaps you’re looking for deeper insights — including what landing pages competitors are using for each ad or keyword or how long they’ve been bidding on a particular keyword. Maybe you’re simply looking for a fresh perspective on competitor data.
When we started iSpionage in 2008, there weren’t many other tools on the market. These days, there’s a wealth of choices — and customers have a lot of questions about which tool is the best for PPC and SEO competitor research. So, we wanted to put together this guide to compare SEMrush, SpyFu, and iSpionage — from our own perspective.
NEWS FLASH: Marketers today are spoiled. That’s right-- I said it. Okay, okay...hold up, before you start spamming my Twitter account…
What makes Google love your website, and why does it matter in the first place? Here's why. Most people only click the first 1-3 organic results with much fewer searchers clicking 4th to 10th and almost nobody going to the second page.
Search Engine Optimization (SEO) can be an overwhelming topic for any business owner. After all, you’re busy running your business—something you know best—and don't have much time to learn an entirely new marketing technique. However, even though it sounds scary, basic SEO strategies are a MUST if you’re going to have any chance of showing up on local search engine results pages (SERPs) when potential customers search for your business, and it's especially important if your business is in a larger, more competitive city. The good news? The tips I’m about to share are totally things you can do and can learn by reading this post and taking the time to implement these local SEO strategies.
Yes, you heard that correctly. The title does say Wikipedia. Most marketers already know that Wikipedia carries a lot of weight with Google. With Wikipedia coming up on page one for the majority of search terms, you can see the power of the site without doing any research. It's the 7th most used website with more than 325 million readers worldwide. Despite it not being a reliable source for the academic world, we can all agree that it is one of the most popular and useful websites out there.
I'm constantly searching for new SEO techniques to help improve my page ranking. One of the best strategies I've found has evolved around the use of LSI keywords. By using LSI keywords, I've been able to resurrect dead content and climb to the top of search results with fresh content.
With all of the buzz floating around regarding Google’s algorithm updates and the huge number of sites getting penalized, many webmasters, SEO’s, and marketers are concerned that their website could be next on Google’s hit list. Yes, trying to decipher which SEO strategies are worth implementing and which should be avoided with a 10-foot pole can sometimes be challenging, but if you're performing SEO correctly by abiding by Google’s Webmaster Guidelines and only performing honest white-hat SEO strategies, there's no need to worry about any future Google updates.
A few weeks ago we conducted an in-depth interview with Richard Jacobs of Speak Easy Marketing, Inc. The short version is that Richard successfully used long-tail content to generate 400,000+ organic searches in a single year for one of the most competitive industries—law. Anyone who has dabbled in keyword research knows that legal terms are some of the most expensive and competitive keywords out there, and getting even a fraction of the traffic is both expensive and a huge accomplishment.