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3 Simple Ways to Squeeze More Profit Out of AdWords eCommerce Campaigns

Lots of people are spending money on Google and Facebook ads, but not everyone knows how to squeeze the maximum profit out of their campaigns. Let me give you an example. I started working with a small eCommerce company a couple months ago that advertises with Facebook and Google ads. They were managing their campaigns themselves but then hired me to see if I could help them get a better return.
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5 Content Amplification Strategies That Beef Up Viewership  

No matter how engaging and informative your content is, it’s only worthwhile if people actually see it. Many bloggers and business owners focus on creating great content, but they don’t spend as much time on the amplification process. In today’s busy online world, it’s not enough to just create great content—you also have to develop an effective amplification strategy to ensure that this content reaches your audience.
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Is Targeted Traffic the Secret to Effective Conversion Rate Optimization?

If you’ve been in the digital marketing space for a while, you’ve probably heard a lot of talk about conversion rate optimization (CRO). But the question is, do you get better results from CRO or traffic optimization? So…is popular opinion right? Should you focus on conversion rate optimization over tweaking your pay-per-click campaigns? Sure, if you can do both, go for it. But if you’re anything like the average marketer, time and money are limited, so if you can only pick one, which should you choose?
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10 Things Google Loves to See on Every Website

  What makes Google love your website, and why does it matter in the first place? Here's why. Most people only click the first 1-3 organic results with much fewer searchers clicking 4th to 10th and almost nobody going to the second page.
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How an Advertiser Lost £800,000 by Not Using Custom PPC Landing Pages

One of the biggest mistakes advertisers make is not creating custom landing pages for their paid search campaigns, especially when they're aiming to generate more leads. The sad truth about this is that, if you're still sending people to your homepage, you're losing out on conversions, and as a result you're paying more per lead than you need to pay.
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Getting the Most out of Responsive Web Design: 8 Reasons to Make Sure Your Site Is Mobile Optimized

The mobile marketing gold rush boomed last year as smartphone usage swelled to landmark proportions. According to Pew Research, two in three Americans now own smartphones. Similarly, around the world in developed and developing countries, it’s almost impossible to find a household that doesn’t contain at least one smartphone user. With every passing day, the proliferation of mobile devices is making fixed home phone lines and internet connections a thing of the distant past.
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How Competitive Intelligence Helps Agencies Close More Deals

One question that we get quite often from our agency clients is this: How can I increase my close rate using iSpionage competitive intelligence data. To answer the question above, we conducted a survey to our business users on behalf of our agency clients. We asked the following open ended question: “What is your biggest business challenge?” Here are the main responses we received, ranked in order:
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