Your landing pages are the moneymakers in your PPC campaigns.
Or at least they should be. They’re the deal-closers. The sweet-talkers. Your online, 24-hour digital sales force.
Even if your PPC ads are driving high-value traffic, you’re wasting money on every click if your landing pages don't convert that traffic into free trials, paid users, or revenue-generating leads
High-converting landing page ideas come from many places-- client interviews, customer feedback, your marketing team, and your competitors. At iSpionage, we’re big fans of that last one.
NEWS FLASH: Marketers today are spoiled.
That’s right-- I said it.
Okay, okay...hold up, before you start spamming my Twitter account…
I’m not saying our job is easy.
But it is definitely easier than ever before to get the data we need to make smart decisions.
And it’s easier to shine a big, bright light on our successes, for everyone to see.
From Google Analytics to an endless parade of SaaS tools, you can get simple & highly visual reporting from most online channels where you spend your marketing budget.
But then there’s SEO.
There’s no “SEO app” to download to your iPhone.
“SEO” doesn’t hand you a pre-built reporting dashboard full of brightly-colored pie graphs.
So, how can you get simple reporting that lets you show off your big wins?
How can you claim credit for all your hard work at the next quarterly meeting?
Well, let me show you.
Get SEO reports that clearly demonstrate your success.
SEO Watch by iSpionage gives you a robust reporting dashboard that you can use to highlight the successes in your SEO campaigns.And it lets you export those reports to easily share them with the people you need to impress-- either to get buy-in on your campaigns...or to push for that bonus...or just to let them know that your work is paying off.
Here are a few reports that can help you get the credit you deserve:
Ranking Progress Summary:
The Progress Summary report visualizes your rankings growth to let anybody grasp the success of your SEO campaign instantly:
It displays overall SEO keyword visibility growth and breaks it down into color-coded ranges based on the rank position.
When you see a bump performance-- either at the global level or in the top 10 positions-- this report makes it easy for everyone to see.
Keyword Trend Reports:
Not all keywords are created equal. But sometimes your success with high-value keywords can be hidden by the pure volume of less-important keywords.
The SEO keyword trend report lets you see the ranking change for each of your keywords over time. So you can call attention to the keywords that have had the best performance.
Use it to highlight the success in individual, high-volume or high-relevancy terms that you’re targeting in your campaigns.
With up to 24 months of trend history and a visual “Rank Trend” line graph, it’s easy to call attention to the specific success stories of your SEO strategy.
Page Performance Reports:
Sometimes you’re pushing to get a specific piece of content ranked. When you are, it’s a lot of work to track it’s position each week for multiple different keyword variations.
The Page Performance report shows you where your pages rank for each keyword that you track.
It saves you hours of manual tracking and recording positions. Plus, the trend data packs much more impact than simply saying “this article is ranking at spot #2.”
The report shows you the same historical data and trend graph as the keyword report, so you can easily get the credit for the rankings growth of specific pages over time.
Share of Voice Report:
How do you know that all these ranking numbers are translating into more traffic in the real world?The Share of Voice report visualizes the share of impressions that you’re getting for the keywords in a specific campaign.
Business is a competitive sport. And why spend your time chasing down the lead dogs in your market if you can’t even prove to your team that it’s making a difference?The Share of Voice report is the easiest and cleanest way to demonstrate your overall performance relative to all the other voices out there.
So that you can show off the global impact of all those keyword-level and page-level gains.
Bonus #1: Highlight progress with competitive SEO reporting:
Who’s the reigning SEO king in your niche?Wouldn’t your higher-ups love to know when you’re closing in on them?Yes, Share of Voice lets you compare yourself to the market. But personalized competitive SEO reports let you measure yourself against the SEO competitors you care about most.
Competitor Benchmark Report
Everybody loves to see where you stack up. There’s no hiding in the competitor benchmark report. It’s just a straight-up comparison of your ranks against the competitors you choose to track.
There’s no simpler way to keep your eye on the top performers in your niche to see how you stack up.
Bonus #2: See your local SEO rankings from around the world:
When you use keyword grouping to track your campaigns regionally, you get accurate local SEO ranks from anywhere in the world. (down to the zip-code level),
You’ll get ALL of these reports above...from every location that you choose to track.
See how your campaigns in Baltimore are performing from your office in Vancouver without leaving your desk. And without entering a single search term or opening up a spreadsheet.
Plus, our SERP screenshots let you see your listing as it appears so you can see who your Google neighbors are and what they’re doing to grab attention.
Use unlimited keyword grouping to personalize your SEO reports
SEO Watch by iSpionage lets you create unlimited keyword groups.
That means that you can track your campaigns however you want.
Create a master campaign for ALL the keywords you’re targeting to get top-line results.
And then create targeted campaigns to track narrow aspects of your performance, like:
Branded keyword campaigns - monitor your Google ranking for your own brand name and trademarksFunnel stage campaigns - track TOFU, MOFU, BOFU keywords separately to see what kind of traffic you’re driving to your siteRegional campaigns - see SEO rankings by country, state, city or zip codeProduct-specific campaigns - differentiate between products or product categoriesClient campaigns - track & segment multiple clients under one SEO Watch accountContent pillar campaigns - monitor related groups of SEO keywords to measure your impact on broad ranges of related keywords
Keyword grouping makes it incredibly easy to personalize your SEO reports. And to get the exact data you need to get the praise you deserve for your SEO wins.
Set up your keywords the way you want to see the once. And then sit back and watch the reports roll in each week.
Start personalizing (and automating) your SEO reporting today to amplify your wins.
Like anything else-- in marking or life-- you’re not going to win every battle with SEO.
But you’re almost certainly going to win some of those battles.
Segmenting your campaigns and personalizing your SEO reporting lets you simply and quickly take credit for the battles that you win.
Use the robust keyword grouping to isolate specific segments of your campaigns. And then use visual reports to highlight your most favorable data:
Show off overall success within a keyword group using the Ranking Progress Summary.Highlight the progress of your most important keywords with the Keyword Trend Report.Use the Page Trend Report to show off content that is driving tons of new traffic.Measure your gains versus the market with the Share of Voice Report & Competitor Benchmark Report.Track local search positions around the globe and show off actual, real-life search results with Keyword SERP screenshots.
You can do all of this and more with SEO Watch by iSpionage-- the SEO ranking tool designed by the market leaders in competitor research for SEO and PPC.
SEO Watch makes it easy for you to personalize your SEO reports. So that you can get credit for your SEO successes.
Try it risk-free for 30 days as part of the iSpionage’s full suite of competitive intelligence tools for SEO and PPC.
Visualize your SEO success
Monitor your SEO rankings performance with SEO Watch
Lots of people are spending money on Google and Facebook ads, but not everyone knows how to squeeze the maximum profit out of their campaigns.
Let me give you an example.
I started working with a small eCommerce company a couple months ago that advertises with Facebook and Google ads. They were managing their campaigns themselves but then hired me to see if I could help them get a better return.
No matter how engaging and informative your content is, it’s only worthwhile if people actually see it. Many bloggers and business owners focus on creating great content, but they don’t spend as much time on the amplification process.
In today’s busy online world, it’s not enough to just create great content—you also have to develop an effective amplification strategy to ensure that this content reaches your audience.
In this day and age every business owners know that having a digital footprint is a pre-requisite to growing their business.
So when you hear the phrase “digital footprint", what comes to mind?
If you’ve been in the digital marketing space for a while, you’ve probably heard a lot of talk about conversion rate optimization (CRO).
But the question is, do you get better results from CRO or traffic optimization?
So…is popular opinion right? Should you focus on conversion rate optimization over tweaking your pay-per-click campaigns?
Sure, if you can do both, go for it. But if you’re anything like the average marketer, time and money are limited, so if you can only pick one, which should you choose?
What makes Google love your website, and why does it matter in the first place?
Most people only click the first 1-3 organic results with much fewer searchers clicking 4th to 10th and almost nobody going to the second page.
Over the past 2 years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising.
We’ve looked at over $320 million in ad spend, 90 billion impressions, 500 million clicks, and more than 26 million keywords in hundreds of industries across the world.
Amongst all that data, we’ve made some important discoveries.
We all need to be honest with ourselves for a moment.
No matter what industry you’re in, there are sure to be competitors. In fact, there’s probably a 99.99% chance that you’re competing against similar products and services day in and day out.
But keep this in mind…
One of the biggest mistakes advertisers make is not creating custom landing pages for their paid search campaigns, especially when they're aiming to generate more leads.
The sad truth about this is that, if you're still sending people to your homepage, you're losing out on conversions, and as a result you're paying more per lead than you need to pay.