Your landing pages are the moneymakers in your PPC campaigns.
Or at least they should be. They’re the deal-closers. The sweet-talkers. Your online, 24-hour digital sales force.
Even if your PPC ads are driving high-value traffic, you’re wasting money on every click if your landing pages don't convert that traffic into free trials, paid users, or revenue-generating leads
High-converting landing page ideas come from many places-- client interviews, customer feedback, your marketing team, and your competitors. At iSpionage, we’re big fans of that last one.
NEWS FLASH: Marketers today are spoiled.
That’s right-- I said it.
Okay, okay...hold up, before you start spamming my Twitter account…
Lots of people are spending money on Google and Facebook ads, but not everyone knows how to squeeze the maximum profit out of their campaigns.
Let me give you an example.
I started working with a small eCommerce company a couple months ago that advertises with Facebook and Google ads. They were managing their campaigns themselves but then hired me to see if I could help them get a better return.
No matter how engaging and informative your content is, it’s only worthwhile if people actually see it. Many bloggers and business owners focus on creating great content, but they don’t spend as much time on the amplification process.
In today’s busy online world, it’s not enough to just create great content—you also have to develop an effective amplification strategy to ensure that this content reaches your audience.
In this day and age every business owners know that having a digital footprint is a pre-requisite to growing their business.
So when you hear the phrase “digital footprint", what comes to mind?
If you’ve been in the digital marketing space for a while, you’ve probably heard a lot of talk about conversion rate optimization (CRO).
But the question is, do you get better results from CRO or traffic optimization?
So…is popular opinion right? Should you focus on conversion rate optimization over tweaking your pay-per-click campaigns?
Sure, if you can do both, go for it. But if you’re anything like the average marketer, time and money are limited, so if you can only pick one, which should you choose?
What makes Google love your website, and why does it matter in the first place?
Most people only click the first 1-3 organic results with much fewer searchers clicking 4th to 10th and almost nobody going to the second page.
Over the past 2 years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising.
We’ve looked at over $320 million in ad spend, 90 billion impressions, 500 million clicks, and more than 26 million keywords in hundreds of industries across the world.
Amongst all that data, we’ve made some important discoveries.
We all need to be honest with ourselves for a moment.
No matter what industry you’re in, there are sure to be competitors. In fact, there’s probably a 99.99% chance that you’re competing against similar products and services day in and day out.
But keep this in mind…
One of the biggest mistakes advertisers make is not creating custom landing pages for their paid search campaigns, especially when they're aiming to generate more leads.
The sad truth about this is that, if you're still sending people to your homepage, you're losing out on conversions, and as a result you're paying more per lead than you need to pay.