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5 Viral Marketing Lessons from the ALS Ice Bucket Challenge

First, I’d like to mention that more than anything, I’m pleased how much the ALS Ice Bucket Challenge has raised for the Amyotrophic Lateral Sclerosis (ALS) Association. According to a recent article by BBC News, the challenge has not only raised awareness with 2.4 million ice bucket related videos posted to Facebook and 28 million people having uploaded, commented on, or liked an ice-bucket related video, but it has also increased donations with $95.5 million more dollars given from July 29 to August 28 of this year compared to the same period last year.
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