SEMrush is undoubtedly a robust software, and its broad range of paid and organic functionality has made it one of the leading digital marketing tools. However, for a few reasons, many marketers are still searching for an SEMrush alternative.
Any PPC and SEO marketer can tell you that long-tail keywords are where the money is at. But when dealing with thousands to millions of unique variations, how can you begin to comprehend the information? Your eyes just cannot process rows upon rows and multiple columns. The eye can, however, use its grouping ability to understand relationships, allowing the brain to do its job of reasoning.
While it may seem simple, when we build out PPC reports, we sometimes lose sense of the chart types and the math that get us to real insights. Yes, scatter plots, regression analysis, and those sorts of reports may be a bit much for the design department, but as an analyst in charge of getting results, you should be using the tools needed to get the job done.