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The Secret to Wildly Successful Google Local Ads
Perfecting local PPC campaigns with Google Ads is the biggest challenge in search engine marketing (SEM).
It’s true whether you’re multi-million dollar agency managing ad campaigns for a nationwide health insurance company or an independent hair salon opening your second shop on the other side of town.
How to Calibrate Your Spying Tool for Better Accuracy
Using competitive intelligence technology for keyword research, competitor analysis, and daily monitoring is a huge time saver because manually attempting to evaluate competitors, monitor keywords, and keep up with ads can be very time consuming. Competitive PPC intelligence tools save you time, but sometimes they leave you wondering, "How accurate is the data?"
