If you’re running PPC advertising on Google Ads (Google Adwords), lowering your cost-per-click (CPC) is likely to be a constant ambition. Naturally, efficient campaigns generate a better ROI, and this can maximize your profits or enable you to scale advertising efforts to new heights. So, rather than setting-and-forgetting your Google Ad campaigns, it’s vital to tweak your setup to achieve lower CPCs.
If you're active on Facebook and have recently browsed through the newsfeed, you're definitely familiar with Facebook retargeting but might not even be aware of it! Marketers are currently reaching users in a strategic fashion by using Facebook to retarget visitors who've been to their site. The result is a low cost per acquisition and a high ROI for businesses. Let's walk through a scenario of this native form of advertising to give you a better idea about how it works.