In 2013, Google switched all its searches to encrypted searches using HTTPS, effectively eliminating keyword data for site owners. Google searches no longer pass keyword data through to websites, which effectively eliminates the ability of website owners to track their users by keyword searches. This also means the end of segmenting users by keywords within web analytics software. By now, you’ve probably realized that if you log into your Google Analytics data, you will see that the term “(not provided)” takes up the majority of your keyword data. So, how can you still understand your search traffic despite the fact that Google is now limiting access to keyword data? Here’s what you need to know.
Without a doubt, online video is proving to be a powerful tool for marketing products and services for all organizations, both large and small. The allure of video is only increasing as more people discover the power of such tools as YouTube to learn and discover.
If you have recently started with ethical SEO, then you might be expecting results to appear right away. However, it is good to note that search engine optimization takes some time - especially for startups and new businesses - and you will not get that page one ranking overnight.
Companies that follow a structured approach to online conversion optimization are twice as likely to see a rise in online sales. Period. It is undeniable. Given this, you would think more online businesses would test and perform optimization experiments and A/B testing approaches. The truth is that 61% of organizations conduct less than 5 tests each month. This is mainly because most organizations are too pre-occupied with “business as usual” and they simply don’t take the time to think about focusing on conversion optimization.
When it comes to maintaining an online business, search engine optimization is not a choice but a responsibility. The SEO landscape is susceptible to change with every new browser, plugin, tool, algorithmic update, etc. This necessitates the need to understand the market in which the company is functioning and the products it has to offer. And based on this understanding along with the collective knowledge of the online customers, an ecommerce SEO strategy should be drawn up.
When you look at online marketing as a whole, it can seem a bit overwhelming. After all, the world of online marketing involves a bunch of different pieces including search engine marketing, search engine optimization, paid search advertising, social media marketing, Maps optimization, content writing, competitor analysis, and Google analytics, to name a few.
Once upon a time, in the not too distant past, you could use Google Analytics to see which keywords people searched to get to your website. No more. Now, Google has encrypted all searches — for both searchers who are signed into Google and those that are not. What that means for you as a marketer or business owner is that you now have little clue which of your carefully-chosen keywords are the most effective at sending traffic to your site.
Small and medium sized businesses often struggle the most when it comes to wading the murky waters of search engine optimization and online marketing.
In an attempt to save money and perhaps cut a few corners, many small and local businesses found themselves floundering in a metaphorical pond without water wings and are only now able to start doggie paddling their way back towards dry land.
Search engines are increasingly making it more difficult for all but the largest e-commerce sites to rank high. It seems Google wants to be the sole affiliate on the web and websites like Amazon and eBay make it very hard for others to even get noticed. More and more, e-commerce SEO is harder and harder as search engines gradually remove commercial sites from their results. Their own ads and shopping programs are much more noticeable in search engine results than niche organic results. Search results are now concentrated more on content than products.
Businesses, no matter the size, all strive to minimize expenses and in turn maximize profit. Many business owners view marketing services as expenses that provide a short term gain to their organization, whether it is to customer reach, customer retention and even sales. It is vital for business owners to understand that many of their online marketing strategies, specifically search engine optimization, are investments into the long term success and profitability of their organization.