To an independent PPC consultant, agency, or business development professional, competitive analysis is an important component for new business pitches or presentations. Gathering research and data specific to a prospect can be time consuming. iSpionage tools enable you to quickly gather competitive data to incorporate into work-winning presentations.
Utilizing iSpionage tools, you are able to show:
- What’s Happening in a Prospects Niche Market: Using the Keyword and & Research tool, you can pull reports relevant to competitors/advertisers keywords, ad copy, or landing page combinations.
- Competitor Success Metrics: Tools allow you to identify how competitors are achieving success online.
- Opportunities for Competitive Edge: Using the iSpionage intelligence you’ve collected will enable you to inform opportunities for your prospective client to launch a more competitive campaign.
Leverage these tools and data to create a presentation convincing prospects that you not only understand their business but can also effectively run a successful pay-per-click campaign.
For the complete tutorial, click here.
Julie is a senior business strategist at Junction Creative Solutions who is building a consultancy that provides consistent solutions that assist clients. Throughout her career, she has consulted with hundreds of pre-seed, early stage, and established companies with successful results across business, brand, and marketing.