Everyone knows that landing pages are an important part of a successful PPC advertising campaign.
But building a new landing page for each ad group or campaign is challenging.
It’s one thing to talk about PPC best practices and the need to have landing pages that match different ad groups and keywords, but it’s another thing entirely to have the resources and the expertise to build and deploy multiple pages.
That’s where this post comes in handy.
We’ve found seven resources that make it easier to design PPC landing pages that match your ad copy and the keyword being searched.
Sound interesting? Great, let’s take a look at those resources.
Note: All of the resources except for one includes a screenshot of an actual landing page the company uses for PPC along with the keywords and ad copy they’re using for that campaign. All of this is information that’s available through Campaign Watch—iSpionage’s new competitor landing page and campaign monitoring solution.
You can also visit their Landing Page Gallery to see some actual pages that were created with Unbounce.
If you find that you like Unbounce’s solution but need more design and layout options, Leadpages might be a better choice for your project. You can also sort their templates based on customer conversion rates, a feature that isn’t available anywhere else.
#3 Kickoff Labs
Overall, I’d say that Kickoff Labs isn’t quite as useful for PPC advertisers as Unbounce or LeadPages, but it’s a great choice if you’re looking for a simple lead-gen page that’s super easy to deploy, looks great, and is super easy to customize.
It’s hard to know how PageWiz compares to other landing page services without using it yourself, but it appears to be one of the better options that’s available. You may need to take some time trying all of them to figure out which one is right for you, and PageWiz is definitely a good one to check out.
Instapage is not as well known as some of the other options already mentioned, but it’s worth checking out to see if they have the right templates for your business. There are also additional Instapage templates available on ThemeForest for as low as $18.
Once you have some landing pages built, the next step is to A/B test your pages to find the copy and layout variation that converts the best, something Optimizely specializes in.
Optimizely makes it super easy to run A/B tests on landing pages. First, you enter which page you’d like to run an A/B test on, and then you use their WYSIWYG editor to create new variations of the page. Once that’s done, you site back while Optimizely calculates conversion rates and determines when you should select a winner.
They also run a great blog about conversion rate optimization that you can check out here.
#7: Visual Website Optimizer
Visual Website Optimizer also has a landing page analyzer you can use to test your current landing pages to see how good they are.
Bonus Resource: Fiverr
Next up is a bonus resources—Fiverr—which might come as a surprise since it’s not generally considered as a PPC landing page resource.
So what is Fiverr?
Fiverr is a service that connects businesses with service providers who do a range of tasks starting at $5. You can get anything from a t-shirt design to a voice-over recording. Most projects cost $5, but extra specifications can cause the price to rise a bit.
One thing to keep in mind is that you probably won’t get the highest quality page designed through Fiverr. It’s a great way to save some money on your design, but it may take some time to find a designer that does work at the level you need. With that said, you can end up saving a lot of money with this approach if you’re patient and take your time to find a talented designer who’s easy to work with and knows what they’re doing.
Another option if you’d like to go the premium route instead of the economical route is to hire a company like ConversionVoodoo to design your landing pages. This path will obviously cost you more money but will also increase the likelihood that you design a page that converts well.
Over to you…
Is there anything we’ve missed in this post? Are there any landing page resources you’d add to this list? Leave a comment to let us know.
We’d also be remiss if we didn’t recommend taking a look at Campaign Watch—our new landing page surveillance technology that saves screenshots of competitor landing pages and monitors the average impression share and ad position for core campaign keywords.
We’ve found that it’s a great way to keep up with your competitors while also providing your PPC team with the insights they need to design high-performing landing pages based on the ideas they pick up from other advertisers.
Visit our product page to learn more about how Campaign Watch works and how it makes it easier to manage and monitor large-budget PPC campaigns.