All of us— even those considered to be CRO experts— had to start somewhere.
Nobody knows right away how to optimize websites as soon as they enter the digital marketing world.
Thankfully, mastering the art of conversion rate optimization is considerably easier now than it was several years ago, and for a very good reason—more learning resources are readily available.
Over the past few years in particular, we’ve seen an explosion in the number of CRO guides and tutorials with many of them being phenomenally helpful.
To assist you on your journey to becoming a CRO expert, we’ve collected a list of 15 excellent CRO resources. Study up on a few of these, and you’ll be up to speed with the rest of the industry in practically no time at all.
This 12-chapter monster is a great guide to kick off our list. Qualaroo, a premium CRO tool that’s been used by the likes of Yahoo!, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is all about.
In the early chapters, you’ll get definitions for CRO jargon (if you haven’t yet figured out what MVT, CTA, or A/B testing means, this is where you need to be). Chapter 4—my personal favorite—teaches you how to create an optimization plan.
At the end of each chapter, you’re also given links to two to five complementary blog posts on other websites that are sure to help as well.
This is an in-depth resource you definitely won’t want to miss.
The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. Work with them, and you’ll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue.
Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, in addition to more general digital marketing advice.
KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. The graphic itself nearly merits a sole spot on this list. You definitely can’t go wrong by checking out the resources available from Conversion Rate Experts.
If there’s one thing Neil Patel’s QuickSprout blog is known for, it’s the series of 30,000+ word guides he produces on a regular basis. Neil’s already covered SEO, content marketing, growth hacking, and consumer psychology—one of his more recent guides is on CRO.
Neil teamed up with Joe Putnam (the Director of Marketing here at iSpionage) to create a thorough, eight-chapter guide to increasing conversions. It’s one of the most thorough guides available online.
Not only is the content helpful, but the format is aesthetically pleasing, with tons of visuals and custom graphics to assist you with digesting the information.
#5: Which Test Won
Which Test Won releases a summary of an A/B test every week. On the homepage, readers can test their conversion optimization instincts by voting on whether the control or the variable had a better performance.
For an additional $25 per 90 days, you can get access to their library of in-depth 453 conversion case studies.
SEO Gadget created a good-looking and useful infographic detailing both the good way and the bad way to get started with conversion rate optimization.
The infographic can currently only be viewed on Moz, as SEO Gadget is rebranding to Built Visible and hasn’t yet had an opportunity to put the infographic up on their website.
This resource presents a step-by-step guide to CRO in unique fashion.
Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing, the basic tools required, and how to use them.
They say that the best way to learn is by example. While that isn’t always true in conversion rate optimization (because you always need to test everything before blindly applying the tactics that worked for one website to your website since every website is different), there is a good deal of information to be gleaned from CRO case studies.
In this KISSmetrics blog post, 100 case studies (yes, that many) are listed with accompanying pictures and key takeaways for each.
One of the most popular A/B and multivariate testing tools around, Visual Website Optimizer has a huge archive of case studies run by VWO customers.
What’s more, the case studies listed can be filtered by the business’s industry and the element that was tested, so you can get advice tailored to your particular type of business.
#10: The Unbounce Blog
Joanna Wiebe is fast becoming one of top names in the copywriting and CRO space, and you can find oodles of great advice from her on the Copyhackers website and blog.
She also has nine eBooks available for sale that are a must read for anyone looking to learn more about CRO.
#15: Optimizely Blog
Optimizely’s blog is one of the greats in the A/B testing and CRO niches. Between blog posts written by the guy who helped Obama gain $60 million in the 2007 elections (Dan Siroker) and controversial items that spark extended comment threads, you’ll fall in love with the “conversion rate optimism blog you’ll actually read”.
Dan also wrote a book about conversion rate optimization titled A/B Testing: The Most Powerful Way to Turn Clicks into Customers. It’s definitely worth buying and giving a read.
Wrapping It Up
With these 15 excellent CRO resources, there’s no excuse for you to not begin studying the conversion rate optimization craft starting today.
Here’s to learning a lot, improving conversion rates, and making more money in the process.
p.s. If you found this post helpful, be sure to share it so your friends, co-workers, and colleagues can benefit from it as well!
Jonathan John is a freelance writer and a digital marketing enthusiast. He helps business leverage the power of content marketing and blogging to increase traffic and boost brand authority