Your landing pages are the moneymakers in your PPC campaigns. Or at least they should be. They’re the deal-closers. The sweet-talkers. Your online, 24-hour digital sales force. Even if your PPC ads are driving high-value traffic, you’re wasting money on every click if your landing pages don't convert that traffic into free trials, paid users, or revenue-generating leads High-converting landing page ideas come from many places-- client interviews, customer feedback, your marketing team, and your competitors. At iSpionage, we’re big fans of that last one.
I always think that with the recession, consumers of all sizes, shapes and colors will jump into the internet to shop. And when the crisis is over, online shopping will grow exponentially because consumers will get used to it, and have more money to spend then.