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Dropbox vs ShareFile: Who has the best landing pages in the online file sharing space?
Your landing pages are the moneymakers in your PPC campaigns.
Or at least they should be. They’re the deal-closers. The sweet-talkers. Your online, 24-hour digital sales force.
Even if your PPC ads are driving high-value traffic, you’re wasting money on every click if your landing pages don't convert that traffic into free trials, paid users, or revenue-generating leads
High-converting landing page ideas come from many places-- client interviews, customer feedback, your marketing team, and your competitors. At iSpionage, we’re big fans of that last one.
3 Valuable PPC Advertising Lessons You Can Learn from Uber
Here at iSpionage we like to study campaigns from advertisers who spend a significant amount on PPC advertising and appear to be doing a good job managing their campaigns.
One such advertiser is Uber, the now famous taxi reservation and ridesharing app.
From what we can tell, Uber is spending as much as $500,000 to $1,000,000 per month on PPC ads, although we have to provide a disclaimer that those numbers are based on estimates since AdWords is a bidding system which means it’s impossible to know exactly how much Uber is spending unless you log into their account and look for yourself, something we obviously can’t do.
